Fashion Brands — Tone of Voice Analysis
Explore how 131 fashion brands communicate. Tonelab analyzes the tone of voice, messaging strategy, and brand voice of every major fashion brand.
Top Tone Words in Fashion
The most common tone words used by fashion brands are: Bold, Authentic, Accessible, Minimal, Modern.
Featured Fashion Brands
Top brands in this sector include Nike, Adidas, Levi's, Gucci, Uniqlo.
All Fashion Brands on Tonelab (131)
- Nike — Just Do It
- Adidas — Impossible is Nothing
- Levi's — Quality Never Goes Out of Style
- Gucci — Quality is Remembered Long After Price is Forgotten
- Uniqlo — Made for All
- Ray-Ban — Never Hide
- Chanel — Inimitable
- Puma — Forever Faster
- Lacoste — Life is a Beautiful Sport
- Reebok — I Am What I Am
- Calvin Klein — Between Love and Madness Lies Obsession
- Hugo Boss — Your Fragrance. Your Rules.
- Patagonia — We're in Business to Save Our Home Planet
- The North Face — Never Stop Exploring
- Columbia — Tested Tough
- Farfetch — For the love of fashion
- Zalando — Free to be
- Vinted — Don't wear it? Sell it!
- Depop — Buy. Sell. Discover. Share.
- TJX Companies — Get more for less
- Zara — Love Your Curves
- Versace — Versace. Be Yourself.
- Prada — Prada. Minimal. Intellectual. Refined.
- Burberry — Burberry. London. 1856.
- Balenciaga — Balenciaga. Disrupting Fashion.
- Dior — Dior. The New Look.
- Louis Vuitton — Louis Vuitton. The Art of Travel.
- Hermes — Hermes. Contemporary Artisan Since 1837.
- Valentino — Valentino. Roman Glamour.
- Givenchy — Givenchy. Aristocratic Elegance.
- Fendi — Fendi. Fun. Fearless.
- Old Navy — Hi, Old Navy
- Banana Republic — Modern luxury for all
- J.Crew — Shop what you know you'll love
- Anthropologie — Where inspiration meets style
- Urban Outfitters — Live, shop, create
- Free People — Express yourself
- Aritzia — Everyday luxury
- Reformation — Being naked is the #1 most sustainable option. We're #2.
- Everlane — Radical Transparency
- Allbirds — The world's most comfortable shoes
- Warby Parker — Glasses, sunglasses, and contacts for all
- Outdoor Voices — Doing Things
- Bombas — Bee Better
- Madewell — Denim, Forever
- Vuori — Investment in Happiness
- Arc'teryx — Evolution in Action
- Alo Yoga — Studio to Street
- Rent the Runway — Unlimited Closet
- Nuuly — New to You
- SHEIN — Everyone Can Enjoy the Beauty of Fashion
- Boohoo — Boohoo Own It
- PrettyLittleThing — Every Body Every Occasion
- Fashion Nova — We Are What's Now
- FIGS — 100% Awesome Humans
- Jaanuu — Fashion-Forward Scrubs
- Carhartt — Outwork Them All
- Dickies — Made for Work Since 1922
- Ariat — Never Stop Riding
- Tecovas — Handmade Boots. Honest Prices.
- Filson — Might As Well Have the Best
- Duluth Trading Co. — There's a Problem to Everything
- KÜHL — Born in the Mountains
- Fossil — Make Time for What Matters
- MVMT — Join the Movement
- Vincero — Be Iconic
- Timex — We Don't Stop
- G-Shock — Absolute Toughness
- Citizen — Better Starts Now
- Nixon — Designed for the Non-Stop
- Breda — Designed to Inspire
- Levis Strauss — Live in Levis
- Wrangler — Real. Comfortable. Jeans.
- Lee — The Jeans That Built America
- Dickies — We Make Workwear
- Vans — Off The Wall
- Converse — Shoes Are Boring. Wear Sneakers.
- New Era — Fly Your Own Flag
- Diesel — For Successful Living
- Tommy Hilfiger — Classic American Cool
- Kate Spade New York — Live Colorfully
- Canada Goose — Live In The Open
- Stone Island — The Compass Inside
- Off-White — Defining the grey area between black and white
- Coach — The Original House of Leather
- United Colors of Benetton — All the colors of the world
- New Balance — Fearlessly Independent Since 1906
- BOSS — Be Your Own BOSS
- Fear of God — Fear of God is the beginning of wisdom
- Supreme — World Famous
- Stussy — Worldwide since 1980
- BAPE — Ape shall never kill ape
- Kith — Just Us
- Timberland — Built for the Bold
- Dr. Martens — With Bouncing Soles
- Birkenstock — Ugly for a Reason
- Crocs — Come As You Are
- H&M — Long live fashion
- True Religion — Own Your True
- Ray-Ban — Never Hide
- Oakley — One Obsession
- Abercrombie & Fitch — Casual Luxury
- Allbirds — Better Things in a Better Way
- Everlane — Radical Transparency
- rag and bone — British Heritage New York Attitude
- Theory — Intelligent design for modern life
- COS — To explore the modern wardrobe
- Massimo Dutti — The art of tailoring
- Mango — Take what you want
- ASOS — Fashion with integrity
- Uniqlo — LifeWear: Made for All
- Primark — Amazing fashion. Amazing prices.
- SHEIN — Everyone can enjoy the beauty of fashion
- PrettyLittleThing — Every body every story
- Missguided — Make your own rules
- Kenzo — Born to Create, Born to Dare
- Moschino — Fashion with a Sense of Humor
- Marni — Artisanal Sophistication
- Max Mara — Italian Elegance
- Etro — Made in Italy Since 1968
- Missoni — The Art of Color
- Issey Miyake — Making Things
- Comme des Garçons — Like Some Boys
- Yohji Yamamoto — Timeless Black
- Acne Studios — Ambition to Create Novel Expression
- A.P.C. — Atelier de Production et de Création
- Isabel Marant — The Parisian Bohemian
- Vince — Effortless California Style
- Sézane — La Mode Responsable
- Ganni — Scandi 2.0
- Jacquemus — Les Vêtements de Vacances