Comme des Garçons Tone of Voice — Avant-garde & Japanese

Tagline: "Like Some Boys"

Industry: Fashion

Sector: Fashion

How Comme des Garçons Communicates

Comme des Garçons ties fashion to avant-garde concept. "Like Some Boys" frames the Japanese house around radical, boundary-pushing design that challenges what clothing can be — avant-garde, conceptual, uncompromising. The voice is avant-garde-fashion and provocative, selling ideas over conventional prettiness, positioning Comme des Garçons around Rei Kawakubo’s famously deconstructed, unconventional creations, treating each collection as a conceptual statement that questions beauty, form, and fashion itself.

Tone Words

Comme des Garçons's brand voice is defined by the following tone words: Avant-garde, Japanese, Conceptual.

Communication Style

Language Style: Avant-garde-fashion
Sentence Type: Statement
Tense: Present
Expression: Imaginative

Comme des Garçons Brand Story

Comme des Garçons represents excellence in fashion. "Like Some Boys" captures the brand's avant-garde, japanese, conceptual approach.

Brand Message

Like Some Boys

Brand Mission

Deliver excellence in fashion

Brand Positioning

Core Concept: Avant-garde Fashion

Central Tension: Ordinary vs. Exceptional

About Comme des Garçons

Comme des Garçons (CDG, pronounced [kɔm de ɡaʁsɔ̃]) is a Japanese fashion label, founded by Rei Kawakubo in 1969. It is based in Paris, where its main office is located. Other than fashion, the label has expanded to include jewelry and perfume (under the brand Comme des Garçons Parfums). The company shows its collections during Paris Fashion Week and Paris Men's Fashion Week. In 2017, it was reported that the company and its affiliates generated a revenue "of over $280 million a year".

Frequently Asked Questions About Comme des Garçons

What is Comme des Garçons's tone of voice?

Comme des Garçons uses a avant-garde, japanese, conceptual tone of voice. Their communication is avant-garde-fashion, typically using statement-style sentences in the present tense. Their tagline "Like Some Boys" exemplifies this voice.

How does Comme des Garçons communicate with customers?

Comme des Garçons represents excellence in fashion. "Like Some Boys" captures the brand's avant-garde, japanese, conceptual approach.

What is Comme des Garçons's brand message?

Comme des Garçons's core message: Like Some Boys Their mission: Deliver excellence in fashion

What is Comme des Garçons's slogan?

Comme des Garçons's slogan is "Like Some Boys". It carries their avant-garde, japanese, conceptual voice.

What is Comme des Garçons's mission?

Comme des Garçons's mission: Deliver excellence in fashion

What makes Comme des Garçons's brand voice unique?

Comme des Garçons stands out through their avant-garde, japanese, conceptual communication style. Their central brand tension, "Ordinary vs. Exceptional", shapes how they communicate across the Fashion sector.

What language style does Comme des Garçons use?

Comme des Garçons uses avant-garde-fashion language, with imaginative messaging, in statement-style sentences, using the present tense.