Beauty Brands — Tone of Voice Analysis
Explore how 75 beauty brands communicate. Tonelab analyzes the tone of voice, messaging strategy, and brand voice of every major beauty brand.
Top Tone Words in Beauty
The most common tone words used by beauty brands are: Clean, Confident, Bold, Scientific, Luxurious.
Featured Beauty Brands
Top brands in this sector include Loreal, Dove, Axe, Lush, Glossier.
All Beauty Brands on Tonelab (75)
- Loreal — Because You're Worth It
- Dove — Real Beauty
- Axe — Find Your Magic
- Lush — Fresh Handmade Cosmetics
- Glossier — Skin First. Makeup Second.
- Estée Lauder — Beautiful Is an Attitude
- Maybelline — Maybe She's Born With It. Maybe It's Maybelline.
- MAC Cosmetics — All Ages, All Races, All Genders
- Clinique — Allergy Tested. 100% Fragrance Free.
- NYX Professional Makeup — Professional Makeup for All
- Olay — Face Anything
- Neutrogena — See What's Possible
- CeraVe — Developed with Dermatologists
- The Ordinary — Clinical Formulations with Integrity
- Rare Beauty — Makeup made to feel good in. Without hiding what makes you unique.
- Fenty Beauty — Beauty for all
- Drunk Elephant — Clean-clinical skincare that works
- Kosas — Makeup for Skincare Freaks
- Tatcha — Japanese Beauty Rituals
- Supergoop! — Every. Single. Day.
- Merit — Less Effort. More You.
- Tower 28 — Clean Beauty for Sensitive Skin
- Olaplex — The Bond Builder
- goop — A Modern Lifestyle Brand
- La Mer — The Miracle Broth
- SK-II — Change Destiny
- La Prairie — Swiss Skincare Science
- Clé de Peau — The Key to Skin's Beauty
- Sisley — The Art of Living Beautifully
- Charlotte Tilbury — Give a Woman the Right Makeup and She Can Conquer the World
- Pat McGrath Labs — Beauty Beyond
- NARS — The Multiple
- Hourglass — Cruelty-Free Luxury Beauty
- Tom Ford Beauty — Extreme Luxury
- Byredo — Beyond Words
- Le Labo — Soulful and Slow
- Diptyque — The Art of Slow Living
- ILIA Beauty — Makeup That Makes Your Skin Better.
- Rhode — One of everything really good.
- Summer Fridays — Essential beauty formulations from California. For the skin and senses.
- Glow Recipe — Clinically Effective. Fruit-Powered. Glowing Skin.
- Saie — Elevated Clean Makeup.
- Topicals — Skincare for Flare-Ups.
- Jones Road — Clean, no-makeup makeup.
- Westman Atelier — Clean beauty by makeup artist Gucci Westman.
- Dieux — Strong skincare starts here.
- Versed — Clean skincare and makeup essentials.
- One/Size — Makeup is a ONE/SIZE fits all.
- Refy — Simplifying beauty.
- Milk Makeup — Clean, vegan, cruelty-free makeup.
- Makeup By Mario — Pro-level makeup by Mario Dedivanovic.
- About-Face — Multi-dimensional makeup for everyone, by Halsey.
- r.e.m. beauty — The beauty of everyday artistry.
- Haus Labs — Clean, skincare-infused makeup.
- Starface — Treat Me Like A Star.
- Hero Cosmetics — Empowering acne-prone skin.
- Nécessaire — Less, but better personal care.
- Naturium — Clinically-effective, luxurious skincare & bodycare.
- BYOMA — Better skin starts with a boosted barrier.
- Bubble — Face the day.
- Curology — Made-for-you Rx skincare.
- Mamaearth — Natural skin, hair and baby care, made toxin-free.
- Vaseline — Healing dry skin for over 150 years.
- Listerine — Kills 99% of bad breath germs.
- Sensodyne — Lasting protection from tooth sensitivity.
- Tampax — Tampons and feminine care.
- Paula's Choice — Research-based skincare.
- Jo Malone London — Timeless British fragrance.
- Beiersdorf — The inventors of modern skin care.
- Jolie — The world’s best shower filter.
- Act+Acre — Skincare for your scalp.
- Vegamour — Hair wellness, delivered.
- Nutrafol — Hair wellness from within.
- Prose — Truly custom haircare and skincare.
- Function of Beauty — Hair care customized by hair type.