Beauty Brands — Tone of Voice Analysis
Explore how 37 beauty brands communicate. Tonelab analyzes the tone of voice, messaging strategy, and brand voice of every major beauty brand.
Top Tone Words in Beauty
The most common tone words used by beauty brands are: Luxurious, Scientific, Bold, Clean, Artistic.
Featured Beauty Brands
Top brands in this sector include Loreal, Dove, Axe, Lush, Glossier.
All Beauty Brands on Tonelab (37)
- Loreal — Because You're Worth It
- Dove — Real Beauty
- Axe — Find Your Magic
- Lush — Fresh Handmade Cosmetics
- Glossier — Skin First. Makeup Second.
- Estée Lauder — Beautiful Is an Attitude
- Maybelline — Maybe She's Born With It. Maybe It's Maybelline.
- MAC Cosmetics — All Ages, All Races, All Genders
- Clinique — Allergy Tested. 100% Fragrance Free.
- NYX Professional Makeup — Professional Makeup for All
- Olay — Face Anything
- Neutrogena — See What's Possible
- CeraVe — Developed with Dermatologists
- The Ordinary — Clinical Formulations with Integrity
- Rare Beauty — Makeup made to feel good in. Without hiding what makes you unique.
- Fenty Beauty — Beauty for all
- Drunk Elephant — Clean-clinical skincare that works
- Kosas — Makeup for Skincare Freaks
- Tatcha — Japanese Beauty Rituals
- Supergoop! — Every. Single. Day.
- Merit — Less Effort. More You.
- Tower 28 — Clean Beauty for Sensitive Skin
- Olaplex — The Bond Builder
- goop — A Modern Lifestyle Brand
- La Mer — The Miracle Broth
- SK-II — Change Destiny
- La Prairie — Swiss Skincare Science
- Clé de Peau — The Key to Skin's Beauty
- Sisley — The Art of Living Beautifully
- Charlotte Tilbury — Give a Woman the Right Makeup and She Can Conquer the World
- Pat McGrath Labs — Beauty Beyond
- NARS — The Multiple
- Hourglass — Cruelty-Free Luxury Beauty
- Tom Ford Beauty — Extreme Luxury
- Byredo — Beyond Words
- Le Labo — Soulful and Slow
- Diptyque — The Art of Slow Living