NARS Tone of Voice — Bold & Provocative

Tagline: "The Multiple"

Industry: Cosmetics

Sector: Beauty

How NARS Communicates

NARS communicates with a bold, provocative and artistic voice using declarative language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "The Multiple", captures this voice. The central tension in NARS's communication is ordinary vs. exceptional, which shapes every message they craft. Their mission is to deliver excellence in cosmetics.

Tone Words

NARS's brand voice is defined by the following tone words: Bold, Provocative, Artistic.

Communication Style

Language Style: Declarative
Sentence Type: Statement
Tense: Present
Expression: Figurative

NARS Brand Story

NARS represents excellence in cosmetics. "The Multiple" captures the brand's bold, provocative, artistic approach to their craft.

Brand Message

The Multiple

Brand Mission

Deliver excellence in cosmetics

Brand Positioning

Core Concept: Bold Cosmetics

Central Tension: Ordinary vs. Exceptional

About NARS

NARS Cosmetics is a French cosmetics and skin care company founded by make-up artist and photographer François Nars in 1994. The cosmetics line began with twelve lipsticks sold at Barneys New York. Since then, NARS has created various multi-use beauty products and is now a subsidiary of Shiseido. It mainly sells in department stores in about 30 countries including the Americas, Europe, Japan and Southeast Asia.

Frequently Asked Questions About NARS

What is NARS's tone of voice?

NARS uses a bold, provocative, artistic tone of voice. Their communication is declarative, typically using statement-style sentences in the present tense. Their tagline "The Multiple" exemplifies this voice.

How does NARS communicate with customers?

NARS represents excellence in cosmetics. "The Multiple" captures the brand's bold, provocative, artistic approach to their craft.

What is NARS's brand message?

NARS's core message: The Multiple Their mission: Deliver excellence in cosmetics

What is NARS's slogan?

NARS's slogan is "The Multiple". It carries their bold, provocative, artistic voice.

What is NARS's mission?

NARS's mission: Deliver excellence in cosmetics

What makes NARS's brand voice unique?

NARS stands out through their bold, provocative, artistic communication style. Their central brand tension, "Ordinary vs. Exceptional", shapes how they communicate across the Beauty sector.

What language style does NARS use?

NARS uses declarative language, with figurative messaging, in statement-style sentences, using the present tense.