NARS Tone of Voice — Bold & Provocative

Tagline: "The Multiple"

Industry: Cosmetics

Sector: Beauty

How NARS Communicates

NARS communicates with a bold, provocative and artistic voice using declarative language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "The Multiple", captures this voice. The central tension in NARS's communication is ordinary vs. exceptional, which shapes every message they craft. Their mission is to deliver excellence in cosmetics.

Tone Words

NARS's brand voice is defined by the following tone words: Bold, Provocative, Artistic.

Communication Style

  • Language Style: Declarative
  • Sentence Type: Statement
  • Tense: Present
  • Expression: Figurative

NARS Brand Story

NARS represents excellence in cosmetics. "The Multiple" captures the brand's bold, provocative, artistic approach to their craft.

Brand Message

The Multiple

Brand Mission

Deliver excellence in cosmetics

Brand Positioning

Core Concept: Bold Cosmetics

Central Tension: Ordinary vs. Exceptional

Frequently Asked Questions About NARS

What is NARS's tone of voice?

NARS uses a bold, provocative, artistic tone of voice. Their communication is declarative, typically using statement-style sentences in the present tense. Their tagline "The Multiple" exemplifies this voice.

How does NARS communicate with customers?

NARS represents excellence in cosmetics. "The Multiple" captures the brand's bold, provocative, artistic approach to their craft.

What is NARS's brand message?

NARS's core message is about The Multiple. Their concept "Bold Cosmetics" drives their mission: Deliver excellence in cosmetics.

What makes NARS's brand voice unique?

NARS stands out through their bold, provocative, artistic communication style. Their central brand tension — "Ordinary vs. Exceptional" — shapes every message they craft in the Beauty sector.

What language style does NARS use?

NARS uses declarative language with figurative messaging. Their sentences are typically statement in structure, using the present tense.