Drunk Elephant Tone of Voice — Clean & Effective
Tagline: "Clean-clinical skincare that works"
Industry: Skincare
Sector: Beauty
How Drunk Elephant Communicates
Drunk Elephant communicates with a clean, effective and playful voice using educational language. Their sentences are primarily statements in the present tense. Their messaging is literal. Their tagline, "Clean-clinical skincare that works", captures this voice. The central tension in Drunk Elephant's communication is natural vs. effective, which shapes every message they craft. Their mission is to deliver clinical results with biocompatible ingredients.
Tone Words
Drunk Elephant's brand voice is defined by the following tone words: Clean, Effective, Playful.
Communication Style
- Language Style: Educational
- Sentence Type: Statement
- Tense: Present
- Expression: Literal
Drunk Elephant Brand Story
Drunk Elephant redefined 'clean beauty' by focusing on what works rather than what's natural or synthetic. Founded in 2012 by Tiffany Masterson, a frustrated consumer who couldn't find products that didn't irritate her skin, the brand eliminated the 'Suspicious 6'—ingredients Masterson identified as the most common irritants. The colorful, playful packaging and product naming (Protini, T.L.C. Framboos) created an approachable entry point to serious skincare. Shiseido acquired Drunk Elephant for $845 million in 2019, validating both the clean beauty movement and the power of founder-led skincare brands.
Brand Message
Skincare without the ingredients that don't belong
Brand Mission
To deliver clinical results with biocompatible ingredients
Brand Positioning
Core Concept: Suspicious 6
Central Tension: Natural vs. Effective
Frequently Asked Questions About Drunk Elephant
What is Drunk Elephant's tone of voice?
Drunk Elephant uses a clean, effective, playful tone of voice. Their communication is educational, typically using statement-style sentences in the present tense. Their tagline "Clean-clinical skincare that works" exemplifies this voice.
How does Drunk Elephant communicate with customers?
Drunk Elephant redefined 'clean beauty' by focusing on what works rather than what's natural or synthetic. Founded in 2012 by Tiffany Masterson, a frustrated consumer who couldn't find products that didn't irritate her skin, the brand eliminated the 'Suspicious 6'—ingredients Masterson identified as the most common irritants. The colorful, playful packaging and product naming (Protini, T.L.C. Framboos) created an approachable entry point to serious skincare. Shiseido acquired Drunk Elephant for $845 million in 2019, validating both the clean beauty movement and the power of founder-led skincare brands.
What is Drunk Elephant's brand message?
Drunk Elephant's core message is about Skincare without the ingredients that don't belong. Their concept "Suspicious 6" drives their mission: To deliver clinical results with biocompatible ingredients.
What makes Drunk Elephant's brand voice unique?
Drunk Elephant stands out through their clean, effective, playful communication style. Their central brand tension — "Natural vs. Effective" — shapes every message they craft in the Beauty sector.
What language style does Drunk Elephant use?
Drunk Elephant uses educational language with literal messaging. Their sentences are typically statement in structure, using the present tense.