Estée Lauder Tone of Voice — Luxurious & Timeless

Tagline: "Beautiful Is an Attitude"

Industry: Beauty / Cosmetics

Sector: Beauty

How Estée Lauder Communicates

Estée Lauder communicates with a luxurious, timeless and empowering voice using elegant language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "Beautiful Is an Attitude", captures this voice. The central tension in Estée Lauder's communication is insecurity vs. confidence, which shapes every message they craft. Their mission is to bring the best to everyone we touch.

Tone Words

Estée Lauder's brand voice is defined by the following tone words: Luxurious, Timeless, Empowering.

Communication Style

  • Language Style: Elegant
  • Sentence Type: Statement
  • Tense: Present
  • Expression: Figurative

Estée Lauder Brand Story

Estée Lauder built a beauty empire on the philosophy that every woman can be beautiful. The company now owns dozens of prestige brands including MAC, Clinique, and La Mer.

Brand Message

Prestige beauty that brings out your best

Brand Mission

Bring the best to everyone we touch

Brand Positioning

Core Concept: Beauty Confidence

Central Tension: Insecurity vs. Confidence

About Estée Lauder

The Estée Lauder Companies Inc. ( EST-ay LAW-dər) is an American multinational cosmetics company, a manufacturer and marketer of makeup, skincare, perfume, and hair care products, based in Midtown Manhattan, New York City. It is the second largest cosmetics company in the world after L'Oréal. The company owns a diverse portfolio of brands, including La Mer, Jo Malone London, Clinique and Tom Ford Beauty, among many more, distributed internationally through both digital commerce and retail channels.

Frequently Asked Questions About Estée Lauder

What is Estée Lauder's tone of voice?

Estée Lauder uses a luxurious, timeless, empowering tone of voice. Their communication is elegant, typically using statement-style sentences in the present tense. Their tagline "Beautiful Is an Attitude" exemplifies this voice.

How does Estée Lauder communicate with customers?

Estée Lauder built a beauty empire on the philosophy that every woman can be beautiful. The company now owns dozens of prestige brands including MAC, Clinique, and La Mer.

What is Estée Lauder's brand message?

Estée Lauder's core message: Prestige beauty that brings out your best Their mission: Bring the best to everyone we touch

What is Estée Lauder's slogan?

Estée Lauder's slogan is "Beautiful Is an Attitude". It carries their luxurious, timeless, empowering voice.

What is Estée Lauder's mission?

Estée Lauder's mission: Bring the best to everyone we touch

What makes Estée Lauder's brand voice unique?

Estée Lauder stands out through their luxurious, timeless, empowering communication style. Their central brand tension, "Insecurity vs. Confidence", shapes how they communicate across the Beauty sector.

What language style does Estée Lauder use?

Estée Lauder uses elegant language, with figurative messaging, in statement-style sentences, using the present tense.

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