New Era Tone of Voice — Urban & Authentic
Tagline: "Fly Your Own Flag"
Industry: Headwear
Sector: Fashion
How New Era Communicates
New Era communicates with a urban and authentic voice using urban language. Their sentences are primarily commands in the present tense. Their messaging is figurative. Their tagline, "Fly Your Own Flag", captures this voice. The central tension in New Era's communication is sports vs. street, which shapes every message they craft. Their mission is to lead headwear culture globally.
Tone Words
New Era's brand voice is defined by the following tone words: Urban, Authentic.
Communication Style
- Language Style: Urban
- Sentence Type: Command
- Tense: Present
- Expression: Figurative
New Era Brand Story
New Era is the exclusive cap maker for MLB and has become essential to streetwear and hip-hop culture. The 59FIFTY cap is an icon of personal expression and team loyalty.
Brand Message
Express yourself through headwear
Brand Mission
Lead headwear culture globally
Brand Positioning
Core Concept: Cap Culture
Central Tension: Sports vs. Street
Frequently Asked Questions About New Era
What is New Era's tone of voice?
New Era uses a urban, authentic tone of voice. Their communication is urban, typically using command-style sentences in the present tense. Their tagline "Fly Your Own Flag" exemplifies this voice.
How does New Era communicate with customers?
New Era is the exclusive cap maker for MLB and has become essential to streetwear and hip-hop culture. The 59FIFTY cap is an icon of personal expression and team loyalty.
What is New Era's brand message?
New Era's core message: Express yourself through headwear Their mission: Lead headwear culture globally
What is New Era's slogan?
New Era's slogan is "Fly Your Own Flag". It carries their urban, authentic voice.
What is New Era's mission?
New Era's mission: Lead headwear culture globally
What makes New Era's brand voice unique?
New Era stands out through their urban, authentic communication style. Their central brand tension, "Sports vs. Street", shapes how they communicate across the Fashion sector.
What language style does New Era use?
New Era uses urban language, with figurative messaging, in command-style sentences, using the present tense.
More Fashion brand voices
- Diesel tone of voice
- Tommy Hilfiger tone of voice
- Kate Spade New York tone of voice
- Canada Goose tone of voice
- Stone Island tone of voice
- Off-White tone of voice
- Coach tone of voice
- United Colors of Benetton tone of voice
- New Balance tone of voice
- BOSS tone of voice
- Fear of God tone of voice
- Supreme tone of voice
- Stussy tone of voice
- BAPE tone of voice
- Kith tone of voice
- Timberland tone of voice
- Dr. Martens tone of voice
- Birkenstock tone of voice
- Crocs tone of voice
- H&M tone of voice
- True Religion tone of voice
- Ray-Ban tone of voice
- Oakley tone of voice
- Abercrombie & Fitch tone of voice
Compare New Era
- New Era vs Diesel tone of voice
- New Era vs Tommy Hilfiger tone of voice
- New Era vs Kate Spade New York tone of voice
- New Era vs Canada Goose tone of voice
- New Era vs Stone Island tone of voice
- New Era vs Off-White tone of voice
- New Era vs Coach tone of voice
- New Era vs United Colors of Benetton tone of voice