New Era Tone of Voice — Urban & Authentic

Tagline: "Fly Your Own Flag"

Industry: Headwear

Sector: Fashion

How New Era Communicates

New Era communicates with a urban and authentic voice using urban language. Their sentences are primarily commands in the present tense. Their messaging is figurative. Their tagline, "Fly Your Own Flag", captures this voice. The central tension in New Era's communication is sports vs. street, which shapes every message they craft. Their mission is to lead headwear culture globally.

Tone Words

New Era's brand voice is defined by the following tone words: Urban, Authentic.

Communication Style

  • Language Style: Urban
  • Sentence Type: Command
  • Tense: Present
  • Expression: Figurative

New Era Brand Story

New Era is the exclusive cap maker for MLB and has become essential to streetwear and hip-hop culture. The 59FIFTY cap is an icon of personal expression and team loyalty.

Brand Message

Express yourself through headwear

Brand Mission

Lead headwear culture globally

Brand Positioning

Core Concept: Cap Culture

Central Tension: Sports vs. Street

Frequently Asked Questions About New Era

What is New Era's tone of voice?

New Era uses a urban, authentic tone of voice. Their communication is urban, typically using command-style sentences in the present tense. Their tagline "Fly Your Own Flag" exemplifies this voice.

How does New Era communicate with customers?

New Era is the exclusive cap maker for MLB and has become essential to streetwear and hip-hop culture. The 59FIFTY cap is an icon of personal expression and team loyalty.

What is New Era's brand message?

New Era's core message is about Express yourself through headwear. Their concept "Cap Culture" drives their mission: Lead headwear culture globally.

What makes New Era's brand voice unique?

New Era stands out through their urban, authentic communication style. Their central brand tension — "Sports vs. Street" — shapes every message they craft in the Fashion sector.

What language style does New Era use?

New Era uses urban language with figurative messaging. Their sentences are typically command in structure, using the present tense.