PrettyLittleThing Tone of Voice — Inclusive & Bold

Tagline: "Every body every story"

Industry: Fashion & Apparel

Sector: Fashion

How PrettyLittleThing Communicates

PrettyLittleThing communicates with a inclusive, bold and trend-led voice using empowering language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "Every body every story", captures this voice. The central tension in PrettyLittleThing's communication is trend vs. inclusivity, which shapes every message they craft. Their mission is to empower women through affordable fashion.

Tone Words

PrettyLittleThing's brand voice is defined by the following tone words: Inclusive, Bold, Trend-led.

Communication Style

  • Language Style: Empowering
  • Sentence Type: Statement
  • Tense: Present
  • Expression: Figurative

PrettyLittleThing Brand Story

Founded in 2012 in Manchester, UK by Umar Kamani, PrettyLittleThing became one of the fastest-growing fashion brands through influencer marketing and inclusive sizing. The brand celebrates diverse body types and bold personal style.

Brand Message

Fashion for every body and story

Brand Mission

To empower women through affordable fashion

Brand Positioning

Core Concept: Affordable fashion celebrating all body types

Central Tension: Trend vs. Inclusivity

About PrettyLittleThing

PrettyLittleThing is a UK-based fast-fashion retailer. The company is owned by Debenhams Group and operates in the UK, Ireland, Australia, US, France, Middle East and North Africa. The brand's headquarters are in Manchester. PrettyLittleThing has offices in London, Paris and Los Angeles.

Frequently Asked Questions About PrettyLittleThing

What is PrettyLittleThing's tone of voice?

PrettyLittleThing uses a inclusive, bold, trend-led tone of voice. Their communication is empowering, typically using statement-style sentences in the present tense. Their tagline "Every body every story" exemplifies this voice.

How does PrettyLittleThing communicate with customers?

Founded in 2012 in Manchester, UK by Umar Kamani, PrettyLittleThing became one of the fastest-growing fashion brands through influencer marketing and inclusive sizing. The brand celebrates diverse body types and bold personal style.

What is PrettyLittleThing's brand message?

PrettyLittleThing's core message: Fashion for every body and story Their mission: To empower women through affordable fashion

What is PrettyLittleThing's slogan?

PrettyLittleThing's slogan is "Every body every story". It carries their inclusive, bold, trend-led voice.

What is PrettyLittleThing's mission?

PrettyLittleThing's mission: To empower women through affordable fashion

What makes PrettyLittleThing's brand voice unique?

PrettyLittleThing stands out through their inclusive, bold, trend-led communication style. Their central brand tension, "Trend vs. Inclusivity", shapes how they communicate across the Fashion sector.

What language style does PrettyLittleThing use?

PrettyLittleThing uses empowering language, with figurative messaging, in statement-style sentences, using the present tense.

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