Nixon Tone of Voice — Action & Beach

Tagline: "Designed for the Non-Stop"

Industry: Watches

Sector: Fashion

How Nixon Communicates

Nixon ties watches to an active, surf-and-skate lifestyle. "Designed for the Non-Stop" frames the brand around rugged, stylish watches built for beach, board, and action sports — action, beach, surf. The voice is surf-styled and cool, selling timepieces rooted in surf and skate culture, made for people whose days run non-stop from the water to the street, tough enough to keep up and sharp enough to look good doing it.

Tone Words

Nixon's brand voice is defined by the following tone words: Action, Beach, Surf.

Communication Style

Language Style: Surf-styled
Sentence Type: Statement
Tense: Present
Expression: Imaginative

Nixon Brand Story

Nixon was born in surf-skate culture and built watches for active lifestyles. The brand balances sport functionality with style that works off the beach. Team rider partnerships keep authenticity real. Billabong merger brought resources while maintaining action sports credibility.

Brand Message

Watches for active lifestyles

Brand Mission

Creating products for action sports enthusiasts

Brand Positioning

Core Concept: Action sports lifestyle watches

Central Tension: Sport vs. Style

About Nixon

Nixon is an American watches and accessories brand, founded in 1997 in Encinitas, California, United States by Andy Laats and Chad DiNenna. In the past, Nixon had operated stand-alone retail stores in Berkeley, California, as well as Bondi and Melbourne, Australia, and Kuta, Bali. As of April 2025, Nixon no longer operates standalone stores, and instead works with retail partners and an online store to sell watches. The watch brand has a global presence with sales in over 90 countries worldwide.

Frequently Asked Questions About Nixon

What is Nixon's tone of voice?

Nixon uses a action, beach, surf tone of voice. Their communication is surf-styled, typically using statement-style sentences in the present tense. Their tagline "Designed for the Non-Stop" exemplifies this voice.

How does Nixon communicate with customers?

What is Nixon's brand message?

Nixon's core message: Watches for active lifestyles Their mission: Creating products for action sports enthusiasts

What is Nixon's slogan?

Nixon's slogan is "Designed for the Non-Stop". It carries their action, beach, surf voice.

What is Nixon's mission?

Nixon's mission: Creating products for action sports enthusiasts

What makes Nixon's brand voice unique?

Nixon stands out through their action, beach, surf communication style. Their central brand tension, "Sport vs. Style", shapes how they communicate across the Fashion sector.

What language style does Nixon use?

Nixon uses surf-styled language, with imaginative messaging, in statement-style sentences, using the present tense.