Timberland Tone of Voice — Rugged & Authentic
Tagline: "Built for the Bold"
Industry: Fashion & Apparel
Sector: Fashion
How Timberland Communicates
Timberland communicates with a rugged, authentic and bold voice using bold language. Their sentences are primarily declarations in the past participle tense. Their messaging is figurative. Their tagline, "Built for the Bold", captures this voice. The central tension in Timberland's communication is nature vs. urban, which shapes every message they craft. Their mission is to equip people to make a difference in the world.
Tone Words
Timberland's brand voice is defined by the following tone words: Rugged, Authentic, Bold.
Communication Style
- Language Style: Bold
- Sentence Type: Declaration
- Tense: Past Participle
- Expression: Figurative
Timberland Brand Story
Founded in 1952 in Boston by Nathan Swartz, Timberland became iconic for its yellow waterproof boot introduced in 1973. The brand crossed from outdoor work boots into hip-hop fashion culture in the 1990s, becoming a symbol of urban style while maintaining its outdoor heritage.
Brand Message
Gear for those who challenge the outdoors
Brand Mission
To equip people to make a difference in the world
Brand Positioning
Core Concept: Durable outdoor boots for bold adventures
Central Tension: Nature vs. Urban
Frequently Asked Questions About Timberland
What is Timberland's tone of voice?
Timberland uses a rugged, authentic, bold tone of voice. Their communication is bold, typically using declaration-style sentences in the past participle tense. Their tagline "Built for the Bold" exemplifies this voice.
How does Timberland communicate with customers?
Founded in 1952 in Boston by Nathan Swartz, Timberland became iconic for its yellow waterproof boot introduced in 1973. The brand crossed from outdoor work boots into hip-hop fashion culture in the 1990s, becoming a symbol of urban style while maintaining its outdoor heritage.
What is Timberland's brand message?
Timberland's core message is about Gear for those who challenge the outdoors. Their concept "Durable outdoor boots for bold adventures" drives their mission: To equip people to make a difference in the world.
What makes Timberland's brand voice unique?
Timberland stands out through their rugged, authentic, bold communication style. Their central brand tension — "Nature vs. Urban" — shapes every message they craft in the Fashion sector.
What language style does Timberland use?
Timberland uses bold language with figurative messaging. Their sentences are typically declaration in structure, using the past participle tense.