Oakley Tone of Voice — Performance & Innovative

Tagline: "One Obsession"

Industry: Fashion & Apparel

Sector: Fashion

How Oakley Communicates

Oakley communicates with a performance, innovative and extreme voice using intense language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "One Obsession", captures this voice. The central tension in Oakley's communication is style vs. performance, which shapes every message they craft. Their mission is to ignite the spark of innovation in product design.

Tone Words

Oakley's brand voice is defined by the following tone words: Performance, Innovative, Extreme.

Communication Style

  • Language Style: Intense
  • Sentence Type: Statement
  • Tense: Present
  • Expression: Figurative

Oakley Brand Story

Founded in 1975 by Jim Jannard in his garage, Oakley began making motorcycle grips before pioneering sport performance eyewear. Known for proprietary lens technologies like Prizm and High Definition Optics, Oakley became the choice of elite athletes worldwide.

Brand Message

Dedication to excellence in every detail

Brand Mission

To ignite the spark of innovation in product design

Brand Positioning

Core Concept: High-performance eyewear for athletes

Central Tension: Style vs. Performance

About Oakley

Oakley, Inc. is an American company headquartered in Foothill Ranch, California, which is an autonomous subsidiary of Luxottica. The company designs, develops and manufactures sports performance equipment and lifestyle pieces including sunglasses, safety glasses, eyeglasses, sports visors, ski/snowboard goggles, watches, apparel, backpacks, shoes, optical frames, and other accessories. Most items are designed in house at their head office, but some countries hold exclusive designs relevant to their market. Oakley currently holds more than 600 patents for eyewear, materials, and performance gear.

Frequently Asked Questions About Oakley

What is Oakley's tone of voice?

Oakley uses a performance, innovative, extreme tone of voice. Their communication is intense, typically using statement-style sentences in the present tense. Their tagline "One Obsession" exemplifies this voice.

How does Oakley communicate with customers?

Founded in 1975 by Jim Jannard in his garage, Oakley began making motorcycle grips before pioneering sport performance eyewear. Known for proprietary lens technologies like Prizm and High Definition Optics, Oakley became the choice of elite athletes worldwide.

What is Oakley's brand message?

Oakley's core message: Dedication to excellence in every detail Their mission: To ignite the spark of innovation in product design

What is Oakley's slogan?

Oakley's slogan is "One Obsession". It carries their performance, innovative, extreme voice.

What is Oakley's mission?

Oakley's mission: To ignite the spark of innovation in product design

What makes Oakley's brand voice unique?

Oakley stands out through their performance, innovative, extreme communication style. Their central brand tension, "Style vs. Performance", shapes how they communicate across the Fashion sector.

What language style does Oakley use?

Oakley uses intense language, with figurative messaging, in statement-style sentences, using the present tense.

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