New Balance Tone of Voice — Independent & Quality

Tagline: "Fearlessly Independent Since 1906"

Industry: Athletic Footwear

Sector: Fashion

How New Balance Communicates

New Balance communicates with a independent, quality and american voice using authentic language. Their sentences are primarily statements in the present tense. Their messaging is literal. Their tagline, "Fearlessly Independent Since 1906", captures this voice. The central tension in New Balance's communication is trend vs. authenticity, which shapes every message they craft. Their mission is to empower people through sport and craftsmanship while remaining true to our independent roots.

Tone Words

New Balance's brand voice is defined by the following tone words: Independent, Quality, American.

Communication Style

  • Language Style: Authentic
  • Sentence Type: Statement
  • Tense: Present
  • Expression: Literal

New Balance Brand Story

Founded in 1906 in Boston by William J. Riley as the New Balance Arch Support Company. Still privately owned and manufactures in the USA and UK. Known for offering multiple widths. Rose to fashion prominence through collaborations and the 990 series adopted by dads and models alike.

Brand Message

Independently made for those who forge their own path

Brand Mission

Empower people through sport and craftsmanship while remaining true to our independent roots

Brand Positioning

Core Concept: Independent Excellence

Central Tension: Trend vs. Authenticity

About New Balance

New Balance Athletics, Inc. (NB), doing business as New Balance, is an American multinational footwear and apparel corporation. Based in Boston, Massachusetts, New Balance was founded in 1906 as the New Balance Arch Support Company. New Balance maintains a manufacturing presence in the United States, as well as in the United Kingdom for the European market, where it produces some of its popular models. New Balance claims to differentiate its products with technical features, such as blended gel inserts, heel counters and a greater selection of sizes, particularly for very narrow or very wide widths. The company is privately held and totaled $6.5 billion in revenue in 2023.

Frequently Asked Questions About New Balance

What is New Balance's tone of voice?

New Balance uses a independent, quality, american tone of voice. Their communication is authentic, typically using statement-style sentences in the present tense. Their tagline "Fearlessly Independent Since 1906" exemplifies this voice.

How does New Balance communicate with customers?

Founded in 1906 in Boston by William J. Riley as the New Balance Arch Support Company. Still privately owned and manufactures in the USA and UK. Known for offering multiple widths. Rose to fashion prominence through collaborations and the 990 series adopted by dads and models alike.

What is New Balance's brand message?

New Balance's core message: Independently made for those who forge their own path Their mission: Empower people through sport and craftsmanship while remaining true to our independent roots

What is New Balance's slogan?

New Balance's slogan is "Fearlessly Independent Since 1906". It carries their independent, quality, american voice.

What is New Balance's mission?

New Balance's mission: Empower people through sport and craftsmanship while remaining true to our independent roots

What makes New Balance's brand voice unique?

New Balance stands out through their independent, quality, american communication style. Their central brand tension, "Trend vs. Authenticity", shapes how they communicate across the Fashion sector.

What language style does New Balance use?

New Balance uses authentic language, with literal messaging, in statement-style sentences, using the present tense.

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