New Balance Tone of Voice — Independent & Quality
Tagline: "Fearlessly Independent Since 1906"
Industry: Athletic Footwear
Sector: Fashion
How New Balance Communicates
New Balance communicates with a independent, quality and american voice using authentic language. Their sentences are primarily statements in the present tense. Their messaging is literal. Their tagline, "Fearlessly Independent Since 1906", captures this voice. The central tension in New Balance's communication is trend vs. authenticity, which shapes every message they craft. Their mission is to empower people through sport and craftsmanship while remaining true to our independent roots.
Tone Words
New Balance's brand voice is defined by the following tone words: Independent, Quality, American.
Communication Style
- Language Style: Authentic
- Sentence Type: Statement
- Tense: Present
- Expression: Literal
New Balance Brand Story
Founded in 1906 in Boston by William J. Riley as the New Balance Arch Support Company. Still privately owned and manufactures in the USA and UK. Known for offering multiple widths. Rose to fashion prominence through collaborations and the 990 series adopted by dads and models alike.
Brand Message
Independently made for those who forge their own path
Brand Mission
Empower people through sport and craftsmanship while remaining true to our independent roots
Brand Positioning
Core Concept: Independent Excellence
Central Tension: Trend vs. Authenticity
Frequently Asked Questions About New Balance
What is New Balance's tone of voice?
New Balance uses a independent, quality, american tone of voice. Their communication is authentic, typically using statement-style sentences in the present tense. Their tagline "Fearlessly Independent Since 1906" exemplifies this voice.
How does New Balance communicate with customers?
Founded in 1906 in Boston by William J. Riley as the New Balance Arch Support Company. Still privately owned and manufactures in the USA and UK. Known for offering multiple widths. Rose to fashion prominence through collaborations and the 990 series adopted by dads and models alike.
What is New Balance's brand message?
New Balance's core message is about Independently made for those who forge their own path. Their concept "Independent Excellence" drives their mission: Empower people through sport and craftsmanship while remaining true to our independent roots.
What makes New Balance's brand voice unique?
New Balance stands out through their independent, quality, american communication style. Their central brand tension — "Trend vs. Authenticity" — shapes every message they craft in the Fashion sector.
What language style does New Balance use?
New Balance uses authentic language with literal messaging. Their sentences are typically statement in structure, using the present tense.