Warby Parker Tone of Voice — Accessible & Stylish

Tagline: "Glasses, sunglasses, and contacts for all"

Industry: Eyewear

Sector: Fashion

How Warby Parker Communicates

Warby Parker ties designer eyewear to accessible prices and a social mission. "Glasses, sunglasses, and contacts for all" frames stylish frames around affordability and giving back — accessible, stylish, modern. The voice is eyewear-for-all and friendly, selling good-looking glasses at a fraction of the usual cost, with a pair donated for every one sold.

Tone Words

Warby Parker's brand voice is defined by the following tone words: Accessible, Stylish, Social.

Communication Style

Language Style: Eyewear-for-all
Sentence Type: Statement
Tense: Present
Expression: Straightforward

Warby Parker Brand Story

Warby Parker disrupted eyewear with its direct-to-consumer model and buy-a-pair, give-a-pair program.

Brand Message

Designer eyewear at revolutionary prices

Brand Mission

To offer designer eyewear at a revolutionary price

Brand Positioning

Core Concept: Eyewear for All

Central Tension: Quality vs. Affordability

About Warby Parker

Warby Parker Inc. is an American eyewear brand and retailer of prescription glasses, contact lenses, and sunglasses, based in New York City. It also offers eye exams. Originally founded in 2010 as an online-only retailer, the company now generates about two-thirds of its revenue from its 276 physical retail stores, 271 of which are in the U.S. and 5 of which are in Canada. The company intends to operate 900 stores. The company has 2.28 million customers; average order value is $263. Warby Parker is headquartered in New York City. The name "Warby Parker" derives from two characters that appear in a journal written by Jack Kerouac. Warby Parker designs its products in-house and sells them directly to consumers through its website and stores. The company orders its own materials and works directly with partners in Italy, Vietnam, Japan, and China to manufacture their frames, often in the same factories as competitors such as Luxottica.

Frequently Asked Questions About Warby Parker

What is Warby Parker's tone of voice?

Warby Parker uses a accessible, stylish, social tone of voice. Their communication is eyewear-for-all, typically using statement-style sentences in the present tense. Their tagline "Glasses, sunglasses, and contacts for all" exemplifies this voice.

How does Warby Parker communicate with customers?

Warby Parker disrupted eyewear with its direct-to-consumer model and buy-a-pair, give-a-pair program.

What is Warby Parker's brand message?

Warby Parker's core message: Designer eyewear at revolutionary prices Their mission: To offer designer eyewear at a revolutionary price

What is Warby Parker's slogan?

Warby Parker's slogan is "Glasses, sunglasses, and contacts for all". It carries their accessible, stylish, social voice.

What is Warby Parker's mission?

Warby Parker's mission: To offer designer eyewear at a revolutionary price

What makes Warby Parker's brand voice unique?

Warby Parker stands out through their accessible, stylish, social communication style. Their central brand tension, "Quality vs. Affordability", shapes how they communicate across the Fashion sector.

What language style does Warby Parker use?

Warby Parker uses eyewear-for-all language, with straightforward messaging, in statement-style sentences, using the present tense.