Outdoor Voices Tone of Voice — Fun & Inclusive
Tagline: "Doing Things"
Industry: Activewear
Sector: Fashion
How Outdoor Voices Communicates
Outdoor Voices reframes fitness as everyday fun, not hardcore performance. "Doing Things" ties activewear to casual movement, recreation, and not taking exercise too seriously — fun, inclusive, warm. The voice is low-key-active and cheerful, selling the idea that just moving your body, however small, counts.
Tone Words
Outdoor Voices's brand voice is defined by the following tone words: Fun, Inclusive, Active.
Communication Style
- Language Style: Low-key-active
- Sentence Type: Descriptive
- Tense: Present
- Expression: Imaginative
Outdoor Voices Brand Story
Outdoor Voices created activewear for people who exercise for fun, not medals. The brand's playful aesthetic and inclusive sizing welcome everyone to get moving. Their community events and #DoingThings movement built a cult following that sees fitness as joyful, not punishing.
Brand Message
Activewear for recreation, not competition
Brand Mission
Get the world moving
Brand Positioning
Core Concept: Joyful Movement
Central Tension: Performance vs. Recreation
About Outdoor Voices
Outdoor Voices (sometimes just O.V.) is an American clothing company focused on the design and sale of athletic apparel. Its products are sold online. O.V. was cofounded in 2013 by Tyler Haney and Matt McIntyre in New York City, and is now headquartered in Austin. On February 25, 2020, Haney tendered her resignation, and Cliff Moskowitz, the president of a fashion-oriented private equity firm, took over as interim CEO.
Frequently Asked Questions About Outdoor Voices
What is Outdoor Voices's tone of voice?
Outdoor Voices uses a fun, inclusive, active tone of voice. Their communication is low-key-active, typically using descriptive-style sentences in the present tense. Their tagline "Doing Things" exemplifies this voice.
How does Outdoor Voices communicate with customers?
Outdoor Voices created activewear for people who exercise for fun, not medals. The brand's playful aesthetic and inclusive sizing welcome everyone to get moving. Their community events and #DoingThings movement built a cult following that sees fitness as joyful, not punishing.
What is Outdoor Voices's brand message?
Outdoor Voices's core message: Activewear for recreation, not competition Their mission: Get the world moving
What is Outdoor Voices's slogan?
Outdoor Voices's slogan is "Doing Things". It carries their fun, inclusive, active voice.
What is Outdoor Voices's mission?
Outdoor Voices's mission: Get the world moving
What makes Outdoor Voices's brand voice unique?
Outdoor Voices stands out through their fun, inclusive, active communication style. Their central brand tension, "Performance vs. Recreation", shapes how they communicate across the Fashion sector.
What language style does Outdoor Voices use?
Outdoor Voices uses low-key-active language, with imaginative messaging, in descriptive-style sentences, using the present tense.
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Compare Outdoor Voices
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