Outdoor Voices Tone of Voice — Fun & Inclusive

Tagline: "Doing Things"

Industry: Activewear

Sector: Fashion

How Outdoor Voices Communicates

Outdoor Voices communicates with a fun, inclusive and active voice using playful community language. Their sentences are primarily descriptives in the present tense. Their messaging is figurative. Their tagline, "Doing Things", captures this voice. The central tension in Outdoor Voices's communication is performance vs. recreation, which shapes every message they craft. Their mission is to get the world moving.

Tone Words

Outdoor Voices's brand voice is defined by the following tone words: Fun, Inclusive, Active.

Communication Style

  • Language Style: Playful Community
  • Sentence Type: Descriptive
  • Tense: Present
  • Expression: Figurative

Outdoor Voices Brand Story

Outdoor Voices created activewear for people who exercise for fun, not medals. The brand's playful aesthetic and inclusive sizing welcome everyone to get moving. Their community events and #DoingThings movement built a cult following that sees fitness as joyful, not punishing.

Brand Message

Activewear for recreation, not competition

Brand Mission

Get the world moving

Brand Positioning

Core Concept: Joyful Movement

Central Tension: Performance vs. Recreation

About Outdoor Voices

Outdoor Voices (sometimes just O.V.) is an American clothing company focused on the design and sale of athletic apparel. Its products are sold online. O.V. was cofounded in 2013 by Tyler Haney and Matt McIntyre in New York City, and is now headquartered in Austin. On February 25, 2020, Haney tendered her resignation, and Cliff Moskowitz, the president of a fashion-oriented private equity firm, took over as interim CEO.

Frequently Asked Questions About Outdoor Voices

What is Outdoor Voices's tone of voice?

Outdoor Voices uses a fun, inclusive, active tone of voice. Their communication is playful community, typically using descriptive-style sentences in the present tense. Their tagline "Doing Things" exemplifies this voice.

How does Outdoor Voices communicate with customers?

Outdoor Voices created activewear for people who exercise for fun, not medals. The brand's playful aesthetic and inclusive sizing welcome everyone to get moving. Their community events and #DoingThings movement built a cult following that sees fitness as joyful, not punishing.

What is Outdoor Voices's brand message?

Outdoor Voices's core message: Activewear for recreation, not competition Their mission: Get the world moving

What is Outdoor Voices's slogan?

Outdoor Voices's slogan is "Doing Things". It carries their fun, inclusive, active voice.

What is Outdoor Voices's mission?

Outdoor Voices's mission: Get the world moving

What makes Outdoor Voices's brand voice unique?

Outdoor Voices stands out through their fun, inclusive, active communication style. Their central brand tension, "Performance vs. Recreation", shapes how they communicate across the Fashion sector.

What language style does Outdoor Voices use?

Outdoor Voices uses playful community language, with figurative messaging, in descriptive-style sentences, using the present tense.

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