Outdoor Voices Tone of Voice — Fun & Inclusive
Tagline: "Doing Things"
Industry: Activewear
Sector: Fashion
How Outdoor Voices Communicates
Outdoor Voices communicates with a fun, inclusive and active voice using playful community language. Their sentences are primarily descriptives in the present tense. Their messaging is figurative. Their tagline, "Doing Things", captures this voice. The central tension in Outdoor Voices's communication is performance vs. recreation, which shapes every message they craft. Their mission is to get the world moving.
Tone Words
Outdoor Voices's brand voice is defined by the following tone words: Fun, Inclusive, Active.
Communication Style
- Language Style: Playful Community
- Sentence Type: Descriptive
- Tense: Present
- Expression: Figurative
Outdoor Voices Brand Story
Outdoor Voices created activewear for people who exercise for fun, not medals. The brand's playful aesthetic and inclusive sizing welcome everyone to get moving. Their community events and #DoingThings movement built a cult following that sees fitness as joyful, not punishing.
Brand Message
Activewear for recreation, not competition
Brand Mission
Get the world moving
Brand Positioning
Core Concept: Joyful Movement
Central Tension: Performance vs. Recreation
Frequently Asked Questions About Outdoor Voices
What is Outdoor Voices's tone of voice?
Outdoor Voices uses a fun, inclusive, active tone of voice. Their communication is playful community, typically using descriptive-style sentences in the present tense. Their tagline "Doing Things" exemplifies this voice.
How does Outdoor Voices communicate with customers?
Outdoor Voices created activewear for people who exercise for fun, not medals. The brand's playful aesthetic and inclusive sizing welcome everyone to get moving. Their community events and #DoingThings movement built a cult following that sees fitness as joyful, not punishing.
What is Outdoor Voices's brand message?
Outdoor Voices's core message is about Activewear for recreation, not competition. Their concept "Joyful Movement" drives their mission: Get the world moving.
What makes Outdoor Voices's brand voice unique?
Outdoor Voices stands out through their fun, inclusive, active communication style. Their central brand tension — "Performance vs. Recreation" — shapes every message they craft in the Fashion sector.
What language style does Outdoor Voices use?
Outdoor Voices uses playful community language with figurative messaging. Their sentences are typically descriptive in structure, using the present tense.