Nuuly Tone of Voice — Fresh & Sustainable

Tagline: "New to You"

Industry: Fashion

Sector: Fashion

How Nuuly Communicates

Nuuly communicates with a fresh, sustainable and curated voice using fresh, fun, and sustainability-conscious language. Their sentences are primarily declaratives in the present tense. Their messaging is figurative. Their tagline, "New to You", captures this voice. The central tension in Nuuly's communication is new vs. sustainable, which shapes every message they craft. Their mission is to extending the life of clothing.

Tone Words

Nuuly's brand voice is defined by the following tone words: Fresh, Sustainable, Curated.

Communication Style

  • Language Style: Fresh, fun, and sustainability-conscious
  • Sentence Type: Declarative
  • Tense: Present
  • Expression: Figurative

Nuuly Brand Story

Nuuly, owned by Urban Outfitters, brought fashion rental to younger consumers with access to brands like Free People, Anthropologie, and hundreds of partner labels. The subscription model offers fresh styles monthly without the commitment of purchase, while the company's circular fashion approach reduces clothing waste. Their Nuuly Thrift resale platform created a complete circular fashion ecosystem.

Brand Message

Rent the clothes you love

Brand Mission

Extending the life of clothing

Brand Positioning

Core Concept: Fashion rental subscription

Central Tension: New vs. Sustainable

Frequently Asked Questions About Nuuly

What is Nuuly's tone of voice?

Nuuly uses a fresh, sustainable, curated tone of voice. Their communication is fresh, fun, and sustainability-conscious, typically using declarative-style sentences in the present tense. Their tagline "New to You" exemplifies this voice.

How does Nuuly communicate with customers?

Nuuly, owned by Urban Outfitters, brought fashion rental to younger consumers with access to brands like Free People, Anthropologie, and hundreds of partner labels. The subscription model offers fresh styles monthly without the commitment of purchase, while the company's circular fashion approach reduces clothing waste. Their Nuuly Thrift resale platform created a complete circular fashion ecosystem.

What is Nuuly's brand message?

Nuuly's core message: Rent the clothes you love Their mission: Extending the life of clothing

What is Nuuly's slogan?

Nuuly's slogan is "New to You". It carries their fresh, sustainable, curated voice.

What is Nuuly's mission?

Nuuly's mission: Extending the life of clothing

What makes Nuuly's brand voice unique?

Nuuly stands out through their fresh, sustainable, curated communication style. Their central brand tension, "New vs. Sustainable", shapes how they communicate across the Fashion sector.

What language style does Nuuly use?

Nuuly uses fresh, fun, and sustainability-conscious language, with figurative messaging, in declarative-style sentences, using the present tense.

More Fashion brand voices

Compare Nuuly