Timex Tone of Voice — American & Durable
Tagline: "We Don't Stop"
Industry: Watches
Sector: Fashion
How Timex Communicates
Timex sells a watch that just keeps going. "We Don’t Stop" — heir to takes a licking and keeps on ticking — ties affordable, durable timepieces to relentless reliability — American, tough, plain. The voice is unstoppable and dependable, selling endurance over glamour.
Tone Words
Timex's brand voice is defined by the following tone words: American, Durable, Accessible.
Communication Style
- Language Style: Unstoppable
- Sentence Type: Statement
- Tense: Present
- Expression: Imaginative
Timex Brand Story
Timex represents American watchmaking accessibility with the famous 'takes a licking' durability promise. The Weekender and Easy Reader became modern classics. Collaborations with Todd Snyder and Nigel Cabourn elevated fashion credibility. The brand proves you don't need luxury prices for quality and style.
Brand Message
Takes a licking and keeps on ticking
Brand Mission
Making quality watches for everyone
Brand Positioning
Core Concept: American everyday watches
Central Tension: Classic vs. Modern
About Timex
Timex Group USA, Inc. (formerly known as Timex Corporation) is an American global watch manufacturing company founded in 1854 as the Waterbury Clock Company in Waterbury, Connecticut. In 1944, the company became insolvent but was reformed into Timex Corporation. In 2008, the company was acquired by Timex Group B.V. and was renamed Timex Group USA. Thomas Olsen purchased the Waterbury Clock Company in New York in 1941 and renamed it Timex, a portmanteau of the names of Time magazine and Kleenex.
Frequently Asked Questions About Timex
What is Timex's tone of voice?
Timex uses a american, durable, accessible tone of voice. Their communication is unstoppable, typically using statement-style sentences in the present tense. Their tagline "We Don't Stop" exemplifies this voice.
How does Timex communicate with customers?
Timex represents American watchmaking accessibility with the famous 'takes a licking' durability promise. The Weekender and Easy Reader became modern classics. Collaborations with Todd Snyder and Nigel Cabourn elevated fashion credibility. The brand proves you don't need luxury prices for quality and style.
What is Timex's brand message?
Timex's core message: Takes a licking and keeps on ticking Their mission: Making quality watches for everyone
What is Timex's slogan?
Timex's slogan is "We Don't Stop". It carries their american, durable, accessible voice.
What is Timex's mission?
Timex's mission: Making quality watches for everyone
What makes Timex's brand voice unique?
Timex stands out through their american, durable, accessible communication style. Their central brand tension, "Classic vs. Modern", shapes how they communicate across the Fashion sector.
What language style does Timex use?
Timex uses unstoppable language, with imaginative messaging, in statement-style sentences, using the present tense.
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