Timex Tone of Voice — American & Durable

Tagline: "We Don't Stop"

Industry: Watches

Sector: Fashion

How Timex Communicates

Timex communicates with a american, durable and accessible voice using american, durable, and accessible language. Their sentences are primarily declaratives in the present tense. Their messaging is figurative. Their tagline, "We Don't Stop", captures this voice. The central tension in Timex's communication is classic vs. modern, which shapes every message they craft. Their mission is to making quality watches for everyone.

Tone Words

Timex's brand voice is defined by the following tone words: American, Durable, Accessible.

Communication Style

  • Language Style: American, durable, and accessible
  • Sentence Type: Declarative
  • Tense: Present
  • Expression: Figurative

Timex Brand Story

Timex represents American watchmaking accessibility with the famous 'takes a licking' durability promise. The Weekender and Easy Reader became modern classics. Collaborations with Todd Snyder and Nigel Cabourn elevated fashion credibility. The brand proves you don't need luxury prices for quality and style.

Brand Message

Takes a licking and keeps on ticking

Brand Mission

Making quality watches for everyone

Brand Positioning

Core Concept: American everyday watches

Central Tension: Classic vs. Modern

About Timex

Timex Group USA, Inc. (formerly known as Timex Corporation) is an American global watch manufacturing company founded in 1854 as the Waterbury Clock Company in Waterbury, Connecticut. In 1944, the company became insolvent but was reformed into Timex Corporation. In 2008, the company was acquired by Timex Group B.V. and was renamed Timex Group USA. Thomas Olsen purchased the Waterbury Clock Company in New York in 1941 and renamed it Timex, a portmanteau of the names of Time magazine and Kleenex.

Frequently Asked Questions About Timex

What is Timex's tone of voice?

Timex uses a american, durable, accessible tone of voice. Their communication is american, durable, and accessible, typically using declarative-style sentences in the present tense. Their tagline "We Don't Stop" exemplifies this voice.

How does Timex communicate with customers?

Timex represents American watchmaking accessibility with the famous 'takes a licking' durability promise. The Weekender and Easy Reader became modern classics. Collaborations with Todd Snyder and Nigel Cabourn elevated fashion credibility. The brand proves you don't need luxury prices for quality and style.

What is Timex's brand message?

Timex's core message: Takes a licking and keeps on ticking Their mission: Making quality watches for everyone

What is Timex's slogan?

Timex's slogan is "We Don't Stop". It carries their american, durable, accessible voice.

What is Timex's mission?

Timex's mission: Making quality watches for everyone

What makes Timex's brand voice unique?

Timex stands out through their american, durable, accessible communication style. Their central brand tension, "Classic vs. Modern", shapes how they communicate across the Fashion sector.

What language style does Timex use?

Timex uses american, durable, and accessible language, with figurative messaging, in declarative-style sentences, using the present tense.

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