PrettyLittleThing Tone of Voice — Inclusive & Bold
Tagline: "Every Body Every Occasion"
Industry: Fast Fashion
Sector: Fashion
How PrettyLittleThing Communicates
PrettyLittleThing ties fast fashion to bold, inclusive glamour. "Every Body Every Occasion" frames the brand around confident, glamorous looks for every body type and every event — inclusive, bold, glamorous. The voice is glam-for-all and confident, selling the promise that whatever your shape or the occasion, there is an affordable, head-turning outfit here made to make you feel glam.
Tone Words
PrettyLittleThing's brand voice is defined by the following tone words: Inclusive, Bold, Glamorous.
Communication Style
- Language Style: Glam-for-all
- Sentence Type: Statement
- Tense: Present
- Expression: Straightforward
PrettyLittleThing Brand Story
PrettyLittleThing became the go-to brand for going-out looks at accessible prices. The Boohoo-owned brand built massive social followings through celebrity collaborations with Kylie Jenner and Love Island stars. Their extended size range and diverse model casting created genuine inclusivity. Fast turnaround from trend to product keeps the offering constantly fresh for their young customer base.
Brand Message
Confidence for every body
Brand Mission
Making every girl feel like a celebrity
Brand Positioning
Core Concept: Inclusive fast fashion
Central Tension: Fast vs. Inclusive
About PrettyLittleThing
PrettyLittleThing is a UK-based fast-fashion retailer. The company is owned by Debenhams Group and operates in the UK, Ireland, Australia, US, France, Middle East and North Africa. The brand's headquarters are in Manchester. PrettyLittleThing has offices in London, Paris and Los Angeles.
Frequently Asked Questions About PrettyLittleThing
What is PrettyLittleThing's tone of voice?
PrettyLittleThing uses a inclusive, bold, glamorous tone of voice. Their communication is glam-for-all, typically using statement-style sentences in the present tense. Their tagline "Every Body Every Occasion" exemplifies this voice.
How does PrettyLittleThing communicate with customers?
PrettyLittleThing became the go-to brand for going-out looks at accessible prices. The Boohoo-owned brand built massive social followings through celebrity collaborations with Kylie Jenner and Love Island stars. Their extended size range and diverse model casting created genuine inclusivity. Fast turnaround from trend to product keeps the offering constantly fresh for their young customer base.
What is PrettyLittleThing's brand message?
PrettyLittleThing's core message: Confidence for every body Their mission: Making every girl feel like a celebrity
What is PrettyLittleThing's slogan?
PrettyLittleThing's slogan is "Every Body Every Occasion". It carries their inclusive, bold, glamorous voice.
What is PrettyLittleThing's mission?
PrettyLittleThing's mission: Making every girl feel like a celebrity
What makes PrettyLittleThing's brand voice unique?
PrettyLittleThing stands out through their inclusive, bold, glamorous communication style. Their central brand tension, "Fast vs. Inclusive", shapes how they communicate across the Fashion sector.
What language style does PrettyLittleThing use?
PrettyLittleThing uses glam-for-all language, with straightforward messaging, in statement-style sentences, using the present tense.
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