PrettyLittleThing Tone of Voice — Inclusive & Bold
Tagline: "Every Body Every Occasion"
Industry: Fast Fashion
Sector: Fashion
How PrettyLittleThing Communicates
PrettyLittleThing communicates with a inclusive, bold and glamorous voice using bold, glamorous, and inclusive language. Their sentences are primarily declaratives in the present tense. Their messaging is literal. Their tagline, "Every Body Every Occasion", captures this voice. The central tension in PrettyLittleThing's communication is fast vs. inclusive, which shapes every message they craft. Their mission is to making every girl feel like a celebrity.
Tone Words
PrettyLittleThing's brand voice is defined by the following tone words: Inclusive, Bold, Glamorous.
Communication Style
- Language Style: Bold, glamorous, and inclusive
- Sentence Type: Declarative
- Tense: Present
- Expression: Literal
PrettyLittleThing Brand Story
PrettyLittleThing became the go-to brand for going-out looks at accessible prices. The Boohoo-owned brand built massive social followings through celebrity collaborations with Kylie Jenner and Love Island stars. Their extended size range and diverse model casting created genuine inclusivity. Fast turnaround from trend to product keeps the offering constantly fresh for their young customer base.
Brand Message
Confidence for every body
Brand Mission
Making every girl feel like a celebrity
Brand Positioning
Core Concept: Inclusive fast fashion
Central Tension: Fast vs. Inclusive
Frequently Asked Questions About PrettyLittleThing
What is PrettyLittleThing's tone of voice?
PrettyLittleThing uses a inclusive, bold, glamorous tone of voice. Their communication is bold, glamorous, and inclusive, typically using declarative-style sentences in the present tense. Their tagline "Every Body Every Occasion" exemplifies this voice.
How does PrettyLittleThing communicate with customers?
PrettyLittleThing became the go-to brand for going-out looks at accessible prices. The Boohoo-owned brand built massive social followings through celebrity collaborations with Kylie Jenner and Love Island stars. Their extended size range and diverse model casting created genuine inclusivity. Fast turnaround from trend to product keeps the offering constantly fresh for their young customer base.
What is PrettyLittleThing's brand message?
PrettyLittleThing's core message is about Confidence for every body. Their concept "Inclusive fast fashion" drives their mission: Making every girl feel like a celebrity.
What makes PrettyLittleThing's brand voice unique?
PrettyLittleThing stands out through their inclusive, bold, glamorous communication style. Their central brand tension — "Fast vs. Inclusive" — shapes every message they craft in the Fashion sector.
What language style does PrettyLittleThing use?
PrettyLittleThing uses bold, glamorous, and inclusive language with literal messaging. Their sentences are typically declarative in structure, using the present tense.