FIGS Tone of Voice — Healthcare & Premium
Tagline: "100% Awesome Humans"
Industry: Healthcare Apparel
Sector: Fashion
How FIGS Communicates
FIGS communicates with a healthcare, premium and stylish voice using appreciative, healthcare-focused, and premium language. Their sentences are primarily declaratives in the present tense. Their messaging is figurative. Their tagline, "100% Awesome Humans", captures this voice. The central tension in FIGS's communication is professional vs. stylish, which shapes every message they craft. Their mission is to celebrating and supporting healthcare professionals.
Tone Words
FIGS's brand voice is defined by the following tone words: Healthcare, Premium, Stylish.
Communication Style
- Language Style: Appreciative, healthcare-focused, and premium
- Sentence Type: Declarative
- Tense: Present
- Expression: Figurative
FIGS Brand Story
FIGS transformed scrubs from shapeless uniforms into technical, stylish apparel healthcare workers are proud to wear. Technical fabrics, flattering fits, and fashion-forward colors made going to work feel different. Their Threads for Threads program donates scrubs to healthcare workers in need globally. IPO during the pandemic celebrated the essential workers who made FIGS successful.
Brand Message
Healthcare professionals deserve great scrubs
Brand Mission
Celebrating and supporting healthcare professionals
Brand Positioning
Core Concept: Premium healthcare apparel
Central Tension: Professional vs. Stylish
Frequently Asked Questions About FIGS
What is FIGS's tone of voice?
FIGS uses a healthcare, premium, stylish tone of voice. Their communication is appreciative, healthcare-focused, and premium, typically using declarative-style sentences in the present tense. Their tagline "100% Awesome Humans" exemplifies this voice.
How does FIGS communicate with customers?
FIGS transformed scrubs from shapeless uniforms into technical, stylish apparel healthcare workers are proud to wear. Technical fabrics, flattering fits, and fashion-forward colors made going to work feel different. Their Threads for Threads program donates scrubs to healthcare workers in need globally. IPO during the pandemic celebrated the essential workers who made FIGS successful.
What is FIGS's brand message?
FIGS's core message is about Healthcare professionals deserve great scrubs. Their concept "Premium healthcare apparel" drives their mission: Celebrating and supporting healthcare professionals.
What makes FIGS's brand voice unique?
FIGS stands out through their healthcare, premium, stylish communication style. Their central brand tension — "Professional vs. Stylish" — shapes every message they craft in the Fashion sector.
What language style does FIGS use?
FIGS uses appreciative, healthcare-focused, and premium language with figurative messaging. Their sentences are typically declarative in structure, using the present tense.