FIGS Tone of Voice — Healthcare & Premium
Tagline: "100% Awesome Humans"
Industry: Healthcare Apparel
Sector: Fashion
How FIGS Communicates
FIGS makes medical scrubs stylish and celebrates the people who wear them. "100% Awesome Humans" ties premium healthcare apparel to honoring nurses and doctors — healthcare, premium, upbeat. The voice is scrubs-cool and warm, selling well-designed workwear that treats healthcare professionals like the heroes they are.
Tone Words
FIGS's brand voice is defined by the following tone words: Healthcare, Premium, Stylish.
Communication Style
- Language Style: Scrubs-cool
- Sentence Type: Statement
- Tense: Present
- Expression: Imaginative
FIGS Brand Story
FIGS transformed scrubs from shapeless uniforms into technical, stylish apparel healthcare workers are proud to wear. Technical fabrics, flattering fits, and fashion-forward colors made going to work feel different. Their Threads for Threads program donates scrubs to healthcare workers in need globally. IPO during the pandemic celebrated the essential workers who made FIGS successful.
Brand Message
Healthcare professionals deserve great scrubs
Brand Mission
Celebrating and supporting healthcare professionals
Brand Positioning
Core Concept: Premium healthcare apparel
Central Tension: Professional vs. Stylish
About FIGS
Figs (stylized as FIGS) is an American clothing company based in Santa Monica, California. The company sells scrubs and other products for healthcare professionals. It was founded in 2013 by Heather Hasson and Trina Spear, who are co-CEOs.
Frequently Asked Questions About FIGS
What is FIGS's tone of voice?
FIGS uses a healthcare, premium, stylish tone of voice. Their communication is scrubs-cool, typically using statement-style sentences in the present tense. Their tagline "100% Awesome Humans" exemplifies this voice.
How does FIGS communicate with customers?
FIGS transformed scrubs from shapeless uniforms into technical, stylish apparel healthcare workers are proud to wear. Technical fabrics, flattering fits, and fashion-forward colors made going to work feel different. Their Threads for Threads program donates scrubs to healthcare workers in need globally. IPO during the pandemic celebrated the essential workers who made FIGS successful.
What is FIGS's brand message?
FIGS's core message: Healthcare professionals deserve great scrubs Their mission: Celebrating and supporting healthcare professionals
What is FIGS's slogan?
FIGS's slogan is "100% Awesome Humans". It carries their healthcare, premium, stylish voice.
What is FIGS's mission?
FIGS's mission: Celebrating and supporting healthcare professionals
What makes FIGS's brand voice unique?
FIGS stands out through their healthcare, premium, stylish communication style. Their central brand tension, "Professional vs. Stylish", shapes how they communicate across the Fashion sector.
What language style does FIGS use?
FIGS uses scrubs-cool language, with imaginative messaging, in statement-style sentences, using the present tense.
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