FIGS Tone of Voice — Healthcare & Premium

Tagline: "100% Awesome Humans"

Industry: Healthcare Apparel

Sector: Fashion

How FIGS Communicates

FIGS communicates with a healthcare, premium and stylish voice using appreciative, healthcare-focused, and premium language. Their sentences are primarily declaratives in the present tense. Their messaging is figurative. Their tagline, "100% Awesome Humans", captures this voice. The central tension in FIGS's communication is professional vs. stylish, which shapes every message they craft. Their mission is to celebrating and supporting healthcare professionals.

Tone Words

FIGS's brand voice is defined by the following tone words: Healthcare, Premium, Stylish.

Communication Style

  • Language Style: Appreciative, healthcare-focused, and premium
  • Sentence Type: Declarative
  • Tense: Present
  • Expression: Figurative

FIGS Brand Story

FIGS transformed scrubs from shapeless uniforms into technical, stylish apparel healthcare workers are proud to wear. Technical fabrics, flattering fits, and fashion-forward colors made going to work feel different. Their Threads for Threads program donates scrubs to healthcare workers in need globally. IPO during the pandemic celebrated the essential workers who made FIGS successful.

Brand Message

Healthcare professionals deserve great scrubs

Brand Mission

Celebrating and supporting healthcare professionals

Brand Positioning

Core Concept: Premium healthcare apparel

Central Tension: Professional vs. Stylish

About FIGS

Figs (stylized as FIGS) is an American clothing company based in Santa Monica, California. The company sells scrubs and other products for healthcare professionals. It was founded in 2013 by Heather Hasson and Trina Spear, who are co-CEOs.

Frequently Asked Questions About FIGS

What is FIGS's tone of voice?

FIGS uses a healthcare, premium, stylish tone of voice. Their communication is appreciative, healthcare-focused, and premium, typically using declarative-style sentences in the present tense. Their tagline "100% Awesome Humans" exemplifies this voice.

How does FIGS communicate with customers?

FIGS transformed scrubs from shapeless uniforms into technical, stylish apparel healthcare workers are proud to wear. Technical fabrics, flattering fits, and fashion-forward colors made going to work feel different. Their Threads for Threads program donates scrubs to healthcare workers in need globally. IPO during the pandemic celebrated the essential workers who made FIGS successful.

What is FIGS's brand message?

FIGS's core message: Healthcare professionals deserve great scrubs Their mission: Celebrating and supporting healthcare professionals

What is FIGS's slogan?

FIGS's slogan is "100% Awesome Humans". It carries their healthcare, premium, stylish voice.

What is FIGS's mission?

FIGS's mission: Celebrating and supporting healthcare professionals

What makes FIGS's brand voice unique?

FIGS stands out through their healthcare, premium, stylish communication style. Their central brand tension, "Professional vs. Stylish", shapes how they communicate across the Fashion sector.

What language style does FIGS use?

FIGS uses appreciative, healthcare-focused, and premium language, with figurative messaging, in declarative-style sentences, using the present tense.

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