Rent the Runway Tone of Voice — Sustainable & Accessible

Tagline: "Unlimited Closet"

Industry: Fashion

Sector: Fashion

How Rent the Runway Communicates

Rent the Runway communicates with a sustainable, accessible and stylish voice using aspirational, accessible, and sustainability-focused language. Their sentences are primarily declaratives in the present tense. Their messaging is figurative. Their tagline, "Unlimited Closet", captures this voice. The central tension in Rent the Runway's communication is ownership vs. access, which shapes every message they craft. Their mission is to powering closets for women who want more.

Tone Words

Rent the Runway's brand voice is defined by the following tone words: Sustainable, Accessible, Stylish.

Communication Style

  • Language Style: Aspirational, accessible, and sustainability-focused
  • Sentence Type: Declarative
  • Tense: Present
  • Expression: Figurative

Rent the Runway Brand Story

Rent the Runway transformed fashion consumption by making designer clothing accessible through rental. Founded by two Harvard Business School students, the company pioneered the clothing-as-a-service model, allowing women to wear different designers daily without the closet clutter or price tag. The sustainability benefits of shared clothing use added environmental appeal. IPO in 2021 validated the rental fashion business model.

Brand Message

Access over ownership

Brand Mission

Powering closets for women who want more

Brand Positioning

Core Concept: Designer fashion rental

Central Tension: Ownership vs. Access

About Rent the Runway

Rent the Runway is an American e-commerce platform that allows users to rent, subscribe, or buy designer apparel and accessories. It was founded in November 2009 by Jennifer Hyman and Jennifer Fleiss and is based in New York City.

Frequently Asked Questions About Rent the Runway

What is Rent the Runway's tone of voice?

Rent the Runway uses a sustainable, accessible, stylish tone of voice. Their communication is aspirational, accessible, and sustainability-focused, typically using declarative-style sentences in the present tense. Their tagline "Unlimited Closet" exemplifies this voice.

How does Rent the Runway communicate with customers?

Rent the Runway transformed fashion consumption by making designer clothing accessible through rental. Founded by two Harvard Business School students, the company pioneered the clothing-as-a-service model, allowing women to wear different designers daily without the closet clutter or price tag. The sustainability benefits of shared clothing use added environmental appeal. IPO in 2021 validated the rental fashion business model.

What is Rent the Runway's brand message?

Rent the Runway's core message: Access over ownership Their mission: Powering closets for women who want more

What is Rent the Runway's slogan?

Rent the Runway's slogan is "Unlimited Closet". It carries their sustainable, accessible, stylish voice.

What is Rent the Runway's mission?

Rent the Runway's mission: Powering closets for women who want more

What makes Rent the Runway's brand voice unique?

Rent the Runway stands out through their sustainable, accessible, stylish communication style. Their central brand tension, "Ownership vs. Access", shapes how they communicate across the Fashion sector.

What language style does Rent the Runway use?

Rent the Runway uses aspirational, accessible, and sustainability-focused language, with figurative messaging, in declarative-style sentences, using the present tense.

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