Grailed Tone of Voice — Curated & Streetwise
Tagline: "The marketplace for personal style."
Industry: Fashion Resale
Sector: Fashion
How Grailed Communicates
Grailed writes curated and streetwise. “The platform for personal style,” you “buy, sell and discover digitally verified pieces from top brands, spanning designer, vintage, streetwear and more.” The voice is authentic and discerning.
Tone Words
Grailed's brand voice is defined by the following tone words: Curated, Streetwise, Authentic, Discerning.
Communication Style
- Language Style: For-personal-style
- Sentence Type: Statement
- Tense: Present
- Expression: Straightforward
Grailed Brand Story
Grailed writes curated and streetwise. “The platform for personal style,” you “buy, sell and discover digitally verified pieces from top brands, spanning designer, vintage, streetwear and more.” The voice is authentic and discerning.
Brand Message
Buy, sell and discover verified designer, vintage and streetwear.
Brand Positioning
Core Concept: For-personal-style
Frequently Asked Questions About Grailed
What is Grailed's tone of voice?
Grailed uses a curated, streetwise, authentic tone of voice. Their communication is for-personal-style, typically using statement-style sentences in the present tense. Their tagline "The marketplace for personal style." exemplifies this voice.
How does Grailed communicate with customers?
Grailed writes curated and streetwise. “The platform for personal style,” you “buy, sell and discover digitally verified pieces from top brands, spanning designer, vintage, streetwear and more.” The voice is authentic and discerning.
What is Grailed's brand message?
Grailed's core message: Buy, sell and discover verified designer, vintage and streetwear.
What is Grailed's slogan?
Grailed's slogan is "The marketplace for personal style.". It carries their curated, streetwise, authentic voice.
What language style does Grailed use?
Grailed uses for-personal-style language, with straightforward messaging, in statement-style sentences, using the present tense.
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