Lacoste Tone of Voice — Active & Stylish

Tagline: "Life is a Beautiful Sport"

Industry: Fashion / Sportswear

Sector: Fashion

How Lacoste Communicates

Lacoste communicates with a active and stylish voice using declarative language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "Life is a Beautiful Sport", captures this voice. The central tension in Lacoste's communication is routine vs. passion, which shapes every message they craft. Their mission is to blend elegance and performance in fashion.

Tone Words

Lacoste's brand voice is defined by the following tone words: Active, Stylish.

Communication Style

  • Language Style: Declarative
  • Sentence Type: Statement
  • Tense: Present
  • Expression: Figurative

Lacoste Brand Story

"Life is a Beautiful Sport" communicates a sense of joy and vitality intertwined with athleticism. The core tension of routine versus passion suggests a nuanced understanding of how sport can elevate everyday life. The tone words "active" and "stylish" reflect a commitment to both performance and aesthetics, inviting a lifestyle that balances elegance with function. This approach reinforces the brand's mission to blend these elements seamlessly in the world of fashion.

Brand Message

Sport is lifestyle and expression

Brand Mission

Blend elegance and performance in fashion

Brand Positioning

Core Concept: Play with Elegance

Central Tension: Routine vs. Passion

About Lacoste

Lacoste S.A. (; French: [lakɔst]) is a French designer sports fashion company, founded in 1933 by tennis player René Lacoste, and entrepreneur André Gillier. It sells clothing, footwear, sportswear, eyewear, leather goods, perfume, towels and watches. The company can be recognised by its green Crocodile logo. René Lacoste, the company's founder, was first given the nickname "the Crocodile" by the American press after he bet his team captain a crocodile-skin suitcase that he would win his match. He was later redubbed "the Crocodile" by French fans because of his tenacity on the tennis court. In November 2012, Lacoste was bought outright by Swiss family held group Maus Frères.

Frequently Asked Questions About Lacoste

What is Lacoste's tone of voice?

Lacoste uses a active, stylish tone of voice. Their communication is declarative, typically using statement-style sentences in the present tense. Their tagline "Life is a Beautiful Sport" exemplifies this voice.

How does Lacoste communicate with customers?

"Life is a Beautiful Sport" communicates a sense of joy and vitality intertwined with athleticism. The core tension of routine versus passion suggests a nuanced understanding of how sport can elevate everyday life. The tone words "active" and "stylish" reflect a commitment to both performance and aesthetics, inviting a lifestyle that balances elegance with function. This approach reinforces the brand's mission to blend these elements seamlessly in the world of fashion.

What is Lacoste's brand message?

Lacoste's core message: Sport is lifestyle and expression Their mission: Blend elegance and performance in fashion

What is Lacoste's slogan?

Lacoste's slogan is "Life is a Beautiful Sport". It carries their active, stylish voice.

What is Lacoste's mission?

Lacoste's mission: Blend elegance and performance in fashion

What makes Lacoste's brand voice unique?

Lacoste stands out through their active, stylish communication style. Their central brand tension, "Routine vs. Passion", shapes how they communicate across the Fashion sector.

What language style does Lacoste use?

Lacoste uses declarative language, with figurative messaging, in statement-style sentences, using the present tense.

More Fashion brand voices

Compare Lacoste