Lacoste Tone of Voice — Active & Stylish
Tagline: "Life is a Beautiful Sport"
Industry: Fashion / Sportswear
Sector: Fashion
How Lacoste Communicates
Lacoste communicates with a active and stylish voice using declarative language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "Life is a Beautiful Sport", captures this voice. The central tension in Lacoste's communication is routine vs. passion, which shapes every message they craft. Their mission is to blend elegance and performance in fashion.
Tone Words
Lacoste's brand voice is defined by the following tone words: Active, Stylish.
Communication Style
- Language Style: Declarative
- Sentence Type: Statement
- Tense: Present
- Expression: Figurative
Lacoste Brand Story
"Life is a Beautiful Sport" communicates a sense of joy and vitality intertwined with athleticism. The core tension of routine versus passion suggests a nuanced understanding of how sport can elevate everyday life. The tone words "active" and "stylish" reflect a commitment to both performance and aesthetics, inviting a lifestyle that balances elegance with function. This approach reinforces the brand's mission to blend these elements seamlessly in the world of fashion.
Brand Message
Sport is lifestyle and expression
Brand Mission
Blend elegance and performance in fashion
Brand Positioning
Core Concept: Play with Elegance
Central Tension: Routine vs. Passion
Frequently Asked Questions About Lacoste
What is Lacoste's tone of voice?
Lacoste uses a active, stylish tone of voice. Their communication is declarative, typically using statement-style sentences in the present tense. Their tagline "Life is a Beautiful Sport" exemplifies this voice.
How does Lacoste communicate with customers?
"Life is a Beautiful Sport" communicates a sense of joy and vitality intertwined with athleticism. The core tension of routine versus passion suggests a nuanced understanding of how sport can elevate everyday life. The tone words "active" and "stylish" reflect a commitment to both performance and aesthetics, inviting a lifestyle that balances elegance with function. This approach reinforces the brand's mission to blend these elements seamlessly in the world of fashion.
What is Lacoste's brand message?
Lacoste's core message is about Sport is lifestyle and expression. Their concept "Play with Elegance" drives their mission: Blend elegance and performance in fashion.
What makes Lacoste's brand voice unique?
Lacoste stands out through their active, stylish communication style. Their central brand tension — "Routine vs. Passion" — shapes every message they craft in the Fashion sector.
What language style does Lacoste use?
Lacoste uses declarative language with figurative messaging. Their sentences are typically statement in structure, using the present tense.