Old Navy Tone of Voice — Fun & Affordable

Tagline: "Hi, Old Navy"

Industry: Retail

Sector: Fashion

How Old Navy Communicates

Old Navy communicates with a fun, affordable and family voice using playful language. Their sentences are primarily greetings in the present tense. Their messaging is literal. Their tagline, "Hi, Old Navy", captures this voice. The central tension in Old Navy's communication is value vs. style, which shapes every message they craft. Their mission is to make great style accessible to everyone.

Tone Words

Old Navy's brand voice is defined by the following tone words: Fun, Affordable, Family.

Communication Style

  • Language Style: Playful
  • Sentence Type: Greeting
  • Tense: Present
  • Expression: Literal

Old Navy Brand Story

Old Navy is Gap's value-focused brand offering fun, affordable fashion for the whole family.

Brand Message

Affordable family fashion with a fun twist

Brand Mission

To make great style accessible to everyone

Brand Positioning

Core Concept: Family Fun

Central Tension: Value vs. Style

Frequently Asked Questions About Old Navy

What is Old Navy's tone of voice?

Old Navy uses a fun, affordable, family tone of voice. Their communication is playful, typically using greeting-style sentences in the present tense. Their tagline "Hi, Old Navy" exemplifies this voice.

How does Old Navy communicate with customers?

Old Navy is Gap's value-focused brand offering fun, affordable fashion for the whole family.

What is Old Navy's brand message?

Old Navy's core message is about Affordable family fashion with a fun twist. Their concept "Family Fun" drives their mission: To make great style accessible to everyone.

What makes Old Navy's brand voice unique?

Old Navy stands out through their fun, affordable, family communication style. Their central brand tension — "Value vs. Style" — shapes every message they craft in the Fashion sector.

What language style does Old Navy use?

Old Navy uses playful language with literal messaging. Their sentences are typically greeting in structure, using the present tense.