Old Navy Tone of Voice — Fun & Affordable

Tagline: "Hi, Old Navy"

Industry: Retail

Sector: Fashion

How Old Navy Communicates

Old Navy communicates with a fun, affordable and family voice using playful language. Their sentences are primarily greetings in the present tense. Their messaging is literal. Their tagline, "Hi, Old Navy", captures this voice. The central tension in Old Navy's communication is value vs. style, which shapes every message they craft. Their mission is to make great style accessible to everyone.

Tone Words

Old Navy's brand voice is defined by the following tone words: Fun, Affordable, Family.

Communication Style

Language Style: Playful
Sentence Type: Greeting
Tense: Present
Expression: Literal

Old Navy Brand Story

Old Navy is Gap's value-focused brand offering fun, affordable fashion for the whole family.

Brand Message

Affordable family fashion with a fun twist

Brand Mission

To make great style accessible to everyone

Brand Positioning

Core Concept: Family Fun

Central Tension: Value vs. Style

About Old Navy

Old Navy is an American clothing and accessories retailing company owned by multinational corporation Gap Inc. It has corporate operations in the Mission Bay neighborhood of San Francisco, California. The largest of the Old Navy stores are its flagship stores, located in New York City, Seattle, Chicago, Manila, and Mexico City.

Frequently Asked Questions About Old Navy

What is Old Navy's tone of voice?

Old Navy uses a fun, affordable, family tone of voice. Their communication is playful, typically using greeting-style sentences in the present tense. Their tagline "Hi, Old Navy" exemplifies this voice.

How does Old Navy communicate with customers?

Old Navy is Gap's value-focused brand offering fun, affordable fashion for the whole family.

What is Old Navy's brand message?

Old Navy's core message: Affordable family fashion with a fun twist Their mission: To make great style accessible to everyone

What is Old Navy's slogan?

Old Navy's slogan is "Hi, Old Navy". It carries their fun, affordable, family voice.

What is Old Navy's mission?

Old Navy's mission: To make great style accessible to everyone

What makes Old Navy's brand voice unique?

Old Navy stands out through their fun, affordable, family communication style. Their central brand tension, "Value vs. Style", shapes how they communicate across the Fashion sector.

What language style does Old Navy use?

Old Navy uses playful language, with literal messaging, in greeting-style sentences, using the present tense.