Urban Outfitters Tone of Voice — Trendy & Urban

Tagline: "Live, shop, create"

Industry: Retail

Sector: Fashion

How Urban Outfitters Communicates

Urban Outfitters communicates with a trendy, urban and creative voice using trendy language. Their sentences are primarily commands in the imperative tense. Their messaging is figurative. Their tagline, "Live, shop, create", captures this voice. The central tension in Urban Outfitters's communication is mainstream vs. alternative, which shapes every message they craft. Their mission is to inspire creativity and self-expression.

Tone Words

Urban Outfitters's brand voice is defined by the following tone words: Trendy, Urban, Creative.

Communication Style

  • Language Style: Trendy
  • Sentence Type: Command
  • Tense: Imperative
  • Expression: Figurative

Urban Outfitters Brand Story

Urban Outfitters targets young consumers with a mix of vintage, boho, and contemporary styles.

Brand Message

Fashion and lifestyle for the young urban dweller

Brand Mission

To inspire creativity and self-expression

Brand Positioning

Core Concept: Urban Lifestyle

Central Tension: Mainstream vs. Alternative

Frequently Asked Questions About Urban Outfitters

What is Urban Outfitters's tone of voice?

Urban Outfitters uses a trendy, urban, creative tone of voice. Their communication is trendy, typically using command-style sentences in the imperative tense. Their tagline "Live, shop, create" exemplifies this voice.

How does Urban Outfitters communicate with customers?

Urban Outfitters targets young consumers with a mix of vintage, boho, and contemporary styles.

What is Urban Outfitters's brand message?

Urban Outfitters's core message is about Fashion and lifestyle for the young urban dweller. Their concept "Urban Lifestyle" drives their mission: To inspire creativity and self-expression.

What makes Urban Outfitters's brand voice unique?

Urban Outfitters stands out through their trendy, urban, creative communication style. Their central brand tension — "Mainstream vs. Alternative" — shapes every message they craft in the Fashion sector.

What language style does Urban Outfitters use?

Urban Outfitters uses trendy language with figurative messaging. Their sentences are typically command in structure, using the imperative tense.