Urban Outfitters Tone of Voice — Trendy & Urban

Tagline: "Live, shop, create"

Industry: Retail

Sector: Fashion

How Urban Outfitters Communicates

Urban Outfitters ties fashion and lifestyle to young, creative, city culture. "Live, shop, create" frames the brand around a whole hip, artsy way of living, not just clothes — trendy, urban, creative. The voice is youth-cool and eclectic, selling an aesthetic and a scene as much as the products, aimed squarely at expressive young people.

Tone Words

Urban Outfitters's brand voice is defined by the following tone words: Trendy, Urban, Creative.

Communication Style

Language Style: Youth-cool
Sentence Type: Command
Tense: Command
Expression: Imaginative

Urban Outfitters Brand Story

Urban Outfitters targets young consumers with a mix of vintage, boho, and contemporary styles.

Brand Message

Fashion and lifestyle for the young urban dweller

Brand Mission

To inspire creativity and self-expression

Brand Positioning

Core Concept: Urban Lifestyle

Central Tension: Mainstream vs. Alternative

About Urban Outfitters

Urban Outfitters, Inc. (URBN) is a multinational lifestyle retail corporation headquartered in Philadelphia, Pennsylvania. Operating in the United States, the United Kingdom, Canada, select Western European countries, Poland, the United Arab Emirates, Kuwait, and Qatar, the Urban Outfitters brand targets young adults with a merchandise mix of women's and men's fashion apparel, footwear, beauty and wellness products, accessories, activewear and gear, and housewares, as well as music, primarily vinyl records and cassettes. The company was founded as the retail store Free People by Richard Hayne, Judy Wicks and Scott Belair in 1970 as a project for an entrepreneurship class at University of Pennsylvania. It was renamed to Urban Outfitters and incorporated in 1976. Urban Outfitters, Inc. (URBN) carries multiple stores within the URBN portfolio of brands, which also includes Anthropologie, Free People, Terrain, BHLDN and the Vetri Family restaurant group. Much of the merchandise is designed and produced by the company's wholesale division on these multiple private labels.

Frequently Asked Questions About Urban Outfitters

What is Urban Outfitters's tone of voice?

Urban Outfitters uses a trendy, urban, creative tone of voice. Their communication is youth-cool, typically using command-style sentences in the command tense. Their tagline "Live, shop, create" exemplifies this voice.

How does Urban Outfitters communicate with customers?

Urban Outfitters targets young consumers with a mix of vintage, boho, and contemporary styles.

What is Urban Outfitters's brand message?

Urban Outfitters's core message: Fashion and lifestyle for the young urban dweller Their mission: To inspire creativity and self-expression

What is Urban Outfitters's slogan?

Urban Outfitters's slogan is "Live, shop, create". It carries their trendy, urban, creative voice.

What is Urban Outfitters's mission?

Urban Outfitters's mission: To inspire creativity and self-expression

What makes Urban Outfitters's brand voice unique?

Urban Outfitters stands out through their trendy, urban, creative communication style. Their central brand tension, "Mainstream vs. Alternative", shapes how they communicate across the Fashion sector.

What language style does Urban Outfitters use?

Urban Outfitters uses youth-cool language, with imaginative messaging, in command-style sentences, using the command tense.