Aritzia Tone of Voice — Elevated & Modern
Tagline: "Everyday luxury"
Industry: Retail
Sector: Fashion
How Aritzia Communicates
Aritzia sells the premium version of the ordinary. "Everyday luxury" makes a quiet promise: better basics for real life — elevated, modern, effortlessly put-together. The voice is polished and calm, luxury scaled down to daily wear.
Tone Words
Aritzia's brand voice is defined by the following tone words: Elevated, Modern, Canadian.
Communication Style
- Language Style: Elevated
- Sentence Type: Statement
- Tense: Present
- Expression: Imaginative
Aritzia Brand Story
Aritzia is a Canadian fashion house with in-house brands beloved by millennials and Gen Z.
Brand Message
Elevated everyday fashion from Canada
Brand Mission
To inspire customers through the power of great fashion
Brand Positioning
Core Concept: Everyday Luxury
Central Tension: Trendy vs. Timeless
About Aritzia
Aritzia LP is a Canadian clothing retail company founded in Vancouver, British Columbia, by businessman Brian Hill in 1984. Aritzia sells a variety of lifestyle apparel through various upscale retail stores across Canada, the United States, and online. Aritzia describes itself as an "everyday luxury" brand at attainable prices.
Frequently Asked Questions About Aritzia
What is Aritzia's tone of voice?
Aritzia uses a elevated, modern, canadian tone of voice. Their communication is elevated, typically using statement-style sentences in the present tense. Their tagline "Everyday luxury" exemplifies this voice.
How does Aritzia communicate with customers?
Aritzia is a Canadian fashion house with in-house brands beloved by millennials and Gen Z.
What is Aritzia's brand message?
Aritzia's core message: Elevated everyday fashion from Canada Their mission: To inspire customers through the power of great fashion
What is Aritzia's slogan?
Aritzia's slogan is "Everyday luxury". It carries their elevated, modern, canadian voice.
What is Aritzia's mission?
Aritzia's mission: To inspire customers through the power of great fashion
What makes Aritzia's brand voice unique?
Aritzia stands out through their elevated, modern, canadian communication style. Their central brand tension, "Trendy vs. Timeless", shapes how they communicate across the Fashion sector.
What language style does Aritzia use?
Aritzia uses elevated language, with imaginative messaging, in statement-style sentences, using the present tense.
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