Aritzia Tone of Voice — Elevated & Modern

Tagline: "Everyday luxury"

Industry: Retail

Sector: Fashion

How Aritzia Communicates

Aritzia communicates with a elevated, modern and canadian voice using chic language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "Everyday luxury", captures this voice. The central tension in Aritzia's communication is trendy vs. timeless, which shapes every message they craft. Their mission is to inspire customers through the power of great fashion.

Tone Words

Aritzia's brand voice is defined by the following tone words: Elevated, Modern, Canadian.

Communication Style

Language Style: Chic
Sentence Type: Statement
Tense: Present
Expression: Figurative

Aritzia Brand Story

Aritzia is a Canadian fashion house with in-house brands beloved by millennials and Gen Z.

Brand Message

Elevated everyday fashion from Canada

Brand Mission

To inspire customers through the power of great fashion

Brand Positioning

Core Concept: Everyday Luxury

Central Tension: Trendy vs. Timeless

About Aritzia

Aritzia LP is a Canadian clothing retail company founded in Vancouver, British Columbia, by businessman Brian Hill in 1984. Aritzia sells a variety of lifestyle apparel through various upscale retail stores across Canada, the United States, and online. Aritzia describes itself as an "everyday luxury" brand at attainable prices.

Frequently Asked Questions About Aritzia

What is Aritzia's tone of voice?

Aritzia uses a elevated, modern, canadian tone of voice. Their communication is chic, typically using statement-style sentences in the present tense. Their tagline "Everyday luxury" exemplifies this voice.

How does Aritzia communicate with customers?

Aritzia is a Canadian fashion house with in-house brands beloved by millennials and Gen Z.

What is Aritzia's brand message?

Aritzia's core message: Elevated everyday fashion from Canada Their mission: To inspire customers through the power of great fashion

What is Aritzia's slogan?

Aritzia's slogan is "Everyday luxury". It carries their elevated, modern, canadian voice.

What is Aritzia's mission?

Aritzia's mission: To inspire customers through the power of great fashion

What makes Aritzia's brand voice unique?

Aritzia stands out through their elevated, modern, canadian communication style. Their central brand tension, "Trendy vs. Timeless", shapes how they communicate across the Fashion sector.

What language style does Aritzia use?

Aritzia uses chic language, with figurative messaging, in statement-style sentences, using the present tense.