Thumbtack Tone of Voice — Trusted & Local

Tagline: "Hire With Confidence"

Industry: Home Services

Sector: Services

How Thumbtack Communicates

Thumbtack communicates with a trusted, local and professional voice using trustworthy direct language. Their sentences are primarily commands in the present tense. Their messaging is literal. Their tagline, "Hire With Confidence", captures this voice. The central tension in Thumbtack's communication is uncertainty vs. confidence, which shapes every message they craft. Their mission is to help people accomplish their personal projects by connecting them with skilled local professionals.

Tone Words

Thumbtack's brand voice is defined by the following tone words: Trusted, Local, Professional.

Communication Style

  • Language Style: Trustworthy Direct
  • Sentence Type: Command
  • Tense: Present
  • Expression: Literal

Thumbtack Brand Story

Thumbtack connects millions of customers with local professionals for home improvement, events, wellness, and more. The platform's review system and instant quotes take the guesswork out of hiring. For both customers and pros, Thumbtack has created a more efficient marketplace for local services.

Brand Message

Find trusted professionals for any home project

Brand Mission

Help people accomplish their personal projects by connecting them with skilled local professionals

Brand Positioning

Core Concept: Local Pro Connection

Central Tension: Uncertainty vs. Confidence

About Thumbtack

Thumbtack is an American online home services marketplace that allows users to locate and hire professionals for home improvement projects. Founded in 2008 and headquartered in San Francisco, California, the platform allows customers to compare prices, read reviews, and hire local professionals directly through its website and mobile app. The company is privately held and backed by investors including Sequoia Capital, Tiger Global Management, Javelin Venture Partners, Baillie Gifford, and Capital G. Thumbtack operates as a remote, virtual-first company, with employees across the U.S., Canada, and the Philippines.

Frequently Asked Questions About Thumbtack

What is Thumbtack's tone of voice?

Thumbtack uses a trusted, local, professional tone of voice. Their communication is trustworthy direct, typically using command-style sentences in the present tense. Their tagline "Hire With Confidence" exemplifies this voice.

How does Thumbtack communicate with customers?

Thumbtack connects millions of customers with local professionals for home improvement, events, wellness, and more. The platform's review system and instant quotes take the guesswork out of hiring. For both customers and pros, Thumbtack has created a more efficient marketplace for local services.

What is Thumbtack's brand message?

Thumbtack's core message: Find trusted professionals for any home project Their mission: Help people accomplish their personal projects by connecting them with skilled local professionals

What is Thumbtack's slogan?

Thumbtack's slogan is "Hire With Confidence". It carries their trusted, local, professional voice.

What is Thumbtack's mission?

Thumbtack's mission: Help people accomplish their personal projects by connecting them with skilled local professionals

What makes Thumbtack's brand voice unique?

Thumbtack stands out through their trusted, local, professional communication style. Their central brand tension, "Uncertainty vs. Confidence", shapes how they communicate across the Services sector.

What language style does Thumbtack use?

Thumbtack uses trustworthy direct language, with literal messaging, in command-style sentences, using the present tense.

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