Thumbtack Tone of Voice — Trusted & Local
Tagline: "Hire With Confidence"
Industry: Home Services
Sector: Services
How Thumbtack Communicates
Thumbtack ties home services to finding trusted local professionals. "Hire With Confidence" frames the platform around connecting you with vetted pros for any job around the house — trusted, local, reassuring. The voice is pro-finding and helpful, selling the confidence of quickly finding the right, reliable person for a task instead of guessing from a list of strangers.
Tone Words
Thumbtack's brand voice is defined by the following tone words: Trusted, Local, Professional.
Communication Style
- Language Style: Pro-finding
- Sentence Type: Command
- Tense: Present
- Expression: Straightforward
Thumbtack Brand Story
Thumbtack connects millions of customers with local professionals for home improvement, events, wellness, and more. The platform's review system and instant quotes take the guesswork out of hiring. For both customers and pros, Thumbtack has created a more efficient marketplace for local services.
Brand Message
Find trusted professionals for any home project
Brand Mission
Help people accomplish their personal projects by connecting them with skilled local professionals
Brand Positioning
Core Concept: Local Pro Connection
Central Tension: Uncertainty vs. Confidence
About Thumbtack
Thumbtack is an American online home services marketplace that allows users to locate and hire professionals for home improvement projects. Founded in 2008 and headquartered in San Francisco, California, the platform allows customers to compare prices, read reviews, and hire local professionals directly through its website and mobile app. The company is privately held and backed by investors including Sequoia Capital, Tiger Global Management, Javelin Venture Partners, Baillie Gifford, and Capital G. Thumbtack operates as a remote, virtual-first company, with employees across the U.S., Canada, and the Philippines.
Frequently Asked Questions About Thumbtack
What is Thumbtack's tone of voice?
Thumbtack uses a trusted, local, professional tone of voice. Their communication is pro-finding, typically using command-style sentences in the present tense. Their tagline "Hire With Confidence" exemplifies this voice.
How does Thumbtack communicate with customers?
Thumbtack connects millions of customers with local professionals for home improvement, events, wellness, and more. The platform's review system and instant quotes take the guesswork out of hiring. For both customers and pros, Thumbtack has created a more efficient marketplace for local services.
What is Thumbtack's brand message?
Thumbtack's core message: Find trusted professionals for any home project Their mission: Help people accomplish their personal projects by connecting them with skilled local professionals
What is Thumbtack's slogan?
Thumbtack's slogan is "Hire With Confidence". It carries their trusted, local, professional voice.
What is Thumbtack's mission?
Thumbtack's mission: Help people accomplish their personal projects by connecting them with skilled local professionals
What makes Thumbtack's brand voice unique?
Thumbtack stands out through their trusted, local, professional communication style. Their central brand tension, "Uncertainty vs. Confidence", shapes how they communicate across the Services sector.
What language style does Thumbtack use?
Thumbtack uses pro-finding language, with straightforward messaging, in command-style sentences, using the present tense.
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