Accenture Tone of Voice — Change & Let

Tagline: "Let There Be Change"

Industry: Consulting

Sector: Services

How Accenture Communicates

Accenture makes change its whole banner. "Let There Be Change" borrows almost biblical confidence to sell reinvention — strategic, ambitious, momentum-obsessed. The voice is transformative and assured, positioning disruption as the deliverable.

Tone Words

Accenture's brand voice is defined by the following tone words: Change, Let, Transform.

Communication Style

Language Style: Transformative
Sentence Type: Command
Tense: Command
Expression: Imaginative

Accenture Brand Story

Accenture is a global professional services and consulting company.

Brand Message

Global consulting and tech services

Brand Mission

To deliver on the promise of technology and human ingenuity

Brand Positioning

Core Concept: Change invitation

Central Tension: Status Quo vs. Change

About Accenture

Accenture plc is a multinational technology consulting company headquartered in Dublin, Ireland. Founded in 1989, Accenture provides information technology and management consulting services across 120 countries globally.

Frequently Asked Questions About Accenture

What is Accenture's tone of voice?

Accenture uses a change, let, transform tone of voice. Their communication is transformative, typically using command-style sentences in the command tense. Their tagline "Let There Be Change" exemplifies this voice.

What is Accenture's brand message?

Accenture's core message: Global consulting and tech services Their mission: To deliver on the promise of technology and human ingenuity

What is Accenture's slogan?

Accenture's slogan is "Let There Be Change". It carries their change, let, transform voice.

What is Accenture's mission?

Accenture's mission: To deliver on the promise of technology and human ingenuity

What makes Accenture's brand voice unique?

Accenture stands out through their change, let, transform communication style. Their central brand tension, "Status Quo vs. Change", shapes how they communicate across the Services sector.

What language style does Accenture use?

Accenture uses transformative language, with imaginative messaging, in command-style sentences, using the command tense.