Marsh McLennan Tone of Voice — Heart & Risk

Tagline: "At the Heart of Risk and People"

Industry: Professional Services

Sector: Services

How Marsh McLennan Communicates

Marsh McLennan ties risk, insurance, and human capital into one advisory whole. "At the Heart of Risk and People" frames the firm around protecting both businesses and the people in them — analytical, human, measured. The voice is risk-and-human and assured, selling expertise that treats managing uncertainty and looking after people as two sides of the same job.

Tone Words

Marsh McLennan's brand voice is defined by the following tone words: Heart, Risk, People.

Communication Style

Language Style: Risk-and-human
Sentence Type: Statement
Tense: Present
Expression: Imaginative

Marsh McLennan Brand Story

Marsh McLennan is the worlds leading professional services firm in risk.

Brand Message

Risk and insurance services

Brand Mission

To help clients protect and enhance their businesses

Brand Positioning

Core Concept: Risk and people

Central Tension: Periphery vs. Heart

About Marsh McLennan

Marsh & McLennan Companies, Inc., doing business as Marsh McLennan and Marsh, is a global professional services firm, headquartered in New York City with businesses in insurance brokerage, risk management, reinsurance services, talent management, investment advisory, and management consulting. Its four main operating companies are Marsh (53% of 2024 revenues), which offers risk management, insurance broking, insurance program management, risk consulting, analytical modeling and alternative risk financing services; Marsh Re (formerly Guy Carpenter; 10% of 2024 revenues), a reinsurance intermediary and advisor; Mercer (23% of 2024 revenues), which provides consulting to employers for health insurance, retirement plans, and pension plans; and Oliver Wyman; 14% of 2024 revenues, including Lippincott and NERA Economic Consulting, which provides consulting services. In 2024, Risk and Insurance Services contributed a total of 63% of revenues and 71% of operating profit, while Consulting contributed 37% of revenues and 29% of operating profit. It is the largest insurance broker worldwide. The company is ranked 175th on the Fortune 500 and 267th on the Forbes Global 2000.

Frequently Asked Questions About Marsh McLennan

What is Marsh McLennan's tone of voice?

Marsh McLennan uses a heart, risk, people tone of voice. Their communication is risk-and-human, typically using statement-style sentences in the present tense. Their tagline "At the Heart of Risk and People" exemplifies this voice.

What is Marsh McLennan's brand message?

Marsh McLennan's core message: Risk and insurance services Their mission: To help clients protect and enhance their businesses

What is Marsh McLennan's slogan?

Marsh McLennan's slogan is "At the Heart of Risk and People". It carries their heart, risk, people voice.

What is Marsh McLennan's mission?

Marsh McLennan's mission: To help clients protect and enhance their businesses

What makes Marsh McLennan's brand voice unique?

Marsh McLennan stands out through their heart, risk, people communication style. Their central brand tension, "Periphery vs. Heart", shapes how they communicate across the Services sector.

What language style does Marsh McLennan use?

Marsh McLennan uses risk-and-human language, with imaginative messaging, in statement-style sentences, using the present tense.