Marsh McLennan Tone of Voice — Heart & Risk

Tagline: "At the Heart of Risk and People"

Industry: Professional Services

Sector: Services

How Marsh McLennan Communicates

Marsh McLennan communicates with a heart, risk and people voice using central language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "At the Heart of Risk and People", captures this voice. The central tension in Marsh McLennan's communication is periphery vs. heart, which shapes every message they craft. Their mission is to help clients protect and enhance their businesses.

Tone Words

Marsh McLennan's brand voice is defined by the following tone words: Heart, Risk, People.

Communication Style

  • Language Style: Central
  • Sentence Type: Statement
  • Tense: Present
  • Expression: Figurative

Marsh McLennan Brand Story

Marsh McLennan is the worlds leading professional services firm in risk.

Brand Message

Risk and insurance services

Brand Mission

To help clients protect and enhance their businesses

Brand Positioning

Core Concept: Risk and people

Central Tension: Periphery vs. Heart

Frequently Asked Questions About Marsh McLennan

What is Marsh McLennan's tone of voice?

Marsh McLennan uses a heart, risk, people tone of voice. Their communication is central, typically using statement-style sentences in the present tense. Their tagline "At the Heart of Risk and People" exemplifies this voice.

How does Marsh McLennan communicate with customers?

Marsh McLennan is the worlds leading professional services firm in risk.

What is Marsh McLennan's brand message?

Marsh McLennan's core message is about Risk and insurance services. Their concept "Risk and people" drives their mission: To help clients protect and enhance their businesses.

What makes Marsh McLennan's brand voice unique?

Marsh McLennan stands out through their heart, risk, people communication style. Their central brand tension — "Periphery vs. Heart" — shapes every message they craft in the Services sector.

What language style does Marsh McLennan use?

Marsh McLennan uses central language with figurative messaging. Their sentences are typically statement in structure, using the present tense.