COSCO Shipping Tone of Voice — Chinese & Global

Tagline: "Connecting World Trade"

Industry: Shipping

Sector: Services

How COSCO Shipping Communicates

COSCO Shipping communicates with a chinese, global and connecting voice using corporate language. Their sentences are primarily statements in the present tense. Their messaging is literal. Their tagline, "Connecting World Trade", captures this voice. The central tension in COSCO Shipping's communication is east vs. west, which shapes every message they craft. Their mission is to facilitating global maritime trade.

Tone Words

COSCO Shipping's brand voice is defined by the following tone words: Chinese, Global, Connecting.

Communication Style

Language Style: Corporate
Sentence Type: Statement
Tense: Present
Expression: Literal

COSCO Shipping Brand Story

COSCO Shipping is a Chinese state-owned shipping company and one of the largest in the world.

Brand Message

Chinese shipping connecting the world

Brand Mission

Facilitating global maritime trade

Brand Positioning

Core Concept: Trade connection

Central Tension: East vs. West

About COSCO Shipping

China COSCO Shipping Corporation Limited (branded as COSCO Shipping) is a Chinese state-owned multinational marine transportation service conglomerate, headquartered in Shanghai. It was established in 2016 by the merger between China Ocean Shipping Company and China Shipping Group Company. It is owned by the State Council of China and supervised by the State-owned Assets Supervision and Administration Commission of the State Council.

Frequently Asked Questions About COSCO Shipping

What is COSCO Shipping's tone of voice?

COSCO Shipping uses a chinese, global, connecting tone of voice. Their communication is corporate, typically using statement-style sentences in the present tense. Their tagline "Connecting World Trade" exemplifies this voice.

How does COSCO Shipping communicate with customers?

COSCO Shipping is a Chinese state-owned shipping company and one of the largest in the world.

What is COSCO Shipping's brand message?

COSCO Shipping's core message: Chinese shipping connecting the world Their mission: Facilitating global maritime trade

What is COSCO Shipping's slogan?

COSCO Shipping's slogan is "Connecting World Trade". It carries their chinese, global, connecting voice.

What is COSCO Shipping's mission?

COSCO Shipping's mission: Facilitating global maritime trade

What makes COSCO Shipping's brand voice unique?

COSCO Shipping stands out through their chinese, global, connecting communication style. Their central brand tension, "East vs. West", shapes how they communicate across the Services sector.

What language style does COSCO Shipping use?

COSCO Shipping uses corporate language, with literal messaging, in statement-style sentences, using the present tense.