COSCO Shipping Tone of Voice — Chinese & Global

Tagline: "Connecting World Trade"

Industry: Shipping

Sector: Services

How COSCO Shipping Communicates

COSCO Shipping communicates with a chinese, global and connecting voice using corporate language. Their sentences are primarily statements in the present tense. Their messaging is literal. Their tagline, "Connecting World Trade", captures this voice. The central tension in COSCO Shipping's communication is east vs. west, which shapes every message they craft. Their mission is to facilitating global maritime trade.

Tone Words

COSCO Shipping's brand voice is defined by the following tone words: Chinese, Global, Connecting.

Communication Style

  • Language Style: Corporate
  • Sentence Type: Statement
  • Tense: Present
  • Expression: Literal

COSCO Shipping Brand Story

COSCO Shipping is a Chinese state-owned shipping company and one of the largest in the world.

Brand Message

Chinese shipping connecting the world

Brand Mission

Facilitating global maritime trade

Brand Positioning

Core Concept: Trade connection

Central Tension: East vs. West

Frequently Asked Questions About COSCO Shipping

What is COSCO Shipping's tone of voice?

COSCO Shipping uses a chinese, global, connecting tone of voice. Their communication is corporate, typically using statement-style sentences in the present tense. Their tagline "Connecting World Trade" exemplifies this voice.

How does COSCO Shipping communicate with customers?

COSCO Shipping is a Chinese state-owned shipping company and one of the largest in the world.

What is COSCO Shipping's brand message?

COSCO Shipping's core message is about Chinese shipping connecting the world. Their concept "Trade connection" drives their mission: Facilitating global maritime trade.

What makes COSCO Shipping's brand voice unique?

COSCO Shipping stands out through their chinese, global, connecting communication style. Their central brand tension — "East vs. West" — shapes every message they craft in the Services sector.

What language style does COSCO Shipping use?

COSCO Shipping uses corporate language with literal messaging. Their sentences are typically statement in structure, using the present tense.