Latham & Watkins Tone of Voice — Global & Deals
Tagline: "A global law firm with a singular focus on client service"
Industry: Law
Sector: Services
How Latham & Watkins Communicates
Latham & Watkins ties law to global reach and client service. "A global law firm with a singular focus on client service" frames the firm around handling major deals and disputes worldwide with a service-first ethic — global, elite, dedicated. The voice is global-deal-law and confident, selling scale paired with attentiveness, positioning Latham around being one of the world’s largest and most successful law firms, advising on huge cross-border transactions while keeping a singular focus on serving its clients well.
Tone Words
Latham & Watkins's brand voice is defined by the following tone words: Global, Deals, California.
Communication Style
- Language Style: Global-deal-law
- Sentence Type: Statement
- Tense: Present
- Expression: Straightforward
Latham & Watkins Brand Story
Founded 1934 in LA. Second largest law firm by revenue ($5.5B+). 3,000+ lawyers. Strong corporate, litigation, finance.
Brand Message
Global elite law firm
Brand Mission
Provide unmatched legal services
Brand Positioning
Core Concept: Global law firm
Central Tension: LA vs. NYC
About Latham & Watkins
Latham & Watkins LLP is an American multinational law firm. Founded in 1934 in Los Angeles, California, it is known for its litigation, corporate, and regulatory law practices.
Frequently Asked Questions About Latham & Watkins
What is Latham & Watkins's tone of voice?
Latham & Watkins uses a global, deals, california tone of voice. Their communication is global-deal-law, typically using statement-style sentences in the present tense. Their tagline "A global law firm with a singular focus on client service" exemplifies this voice.
How does Latham & Watkins communicate with customers?
Founded 1934 in LA. Second largest law firm by revenue ($5.5B+). 3,000+ lawyers. Strong corporate, litigation, finance.
What is Latham & Watkins's brand message?
Latham & Watkins's core message: Global elite law firm Their mission: Provide unmatched legal services
What is Latham & Watkins's slogan?
Latham & Watkins's slogan is "A global law firm with a singular focus on client service". It carries their global, deals, california voice.
What is Latham & Watkins's mission?
Latham & Watkins's mission: Provide unmatched legal services
What makes Latham & Watkins's brand voice unique?
Latham & Watkins stands out through their global, deals, california communication style. Their central brand tension, "LA vs. NYC", shapes how they communicate across the Services sector.
What language style does Latham & Watkins use?
Latham & Watkins uses global-deal-law language, with straightforward messaging, in statement-style sentences, using the present tense.
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Compare Latham & Watkins
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