Clifford Chance Tone of Voice — Magic-Circle & London

Tagline: "Creating Advantage for Clients"

Industry: Law

Sector: Services

How Clifford Chance Communicates

Clifford Chance ties law to creating advantage for clients. "Creating Advantage for Clients" frames the London Magic Circle firm around top-tier global legal work that gives clients an edge — elite, global, London-rooted. The voice is magic-circle-law and confident, selling advice that translates into real advantage, positioning Clifford Chance around being one of the elite Magic Circle firms, advising on the largest international transactions and disputes with the aim of putting its clients ahead.

Tone Words

Clifford Chance's brand voice is defined by the following tone words: Magic-Circle, London, Global.

Communication Style

Language Style: Magic-circle-law
Sentence Type: Statement
Tense: Present
Expression: Straightforward

Clifford Chance Brand Story

Founded 1987 by merger. London Magic Circle firm. 3,400+ lawyers. One of largest global law firms. Strong finance and corporate.

Brand Message

Global Magic Circle law firm

Brand Mission

Be the leading global law firm

Brand Positioning

Core Concept: Magic Circle global

Central Tension: UK vs. Global

About Clifford Chance

Clifford Chance LLP is a British multinational law firm headquartered in London, England, and a member of the "Magic Circle", a group of leading London-based multinational law firms. In 2022-2023 Clifford Chance was the third largest law firm headquartered in the UK by revenue, having in that period a total revenue of £2.04 billion (US$2.79 billion). In 2023 it ranked as the 13th largest law firm in the world measured by revenue.

Frequently Asked Questions About Clifford Chance

What is Clifford Chance's tone of voice?

Clifford Chance uses a magic-circle, london, global tone of voice. Their communication is magic-circle-law, typically using statement-style sentences in the present tense. Their tagline "Creating Advantage for Clients" exemplifies this voice.

How does Clifford Chance communicate with customers?

Founded 1987 by merger. London Magic Circle firm. 3,400+ lawyers. One of largest global law firms. Strong finance and corporate.

What is Clifford Chance's brand message?

Clifford Chance's core message: Global Magic Circle law firm Their mission: Be the leading global law firm

What is Clifford Chance's slogan?

Clifford Chance's slogan is "Creating Advantage for Clients". It carries their magic-circle, london, global voice.

What is Clifford Chance's mission?

Clifford Chance's mission: Be the leading global law firm

What makes Clifford Chance's brand voice unique?

Clifford Chance stands out through their magic-circle, london, global communication style. Their central brand tension, "UK vs. Global", shapes how they communicate across the Services sector.

What language style does Clifford Chance use?

Clifford Chance uses magic-circle-law language, with straightforward messaging, in statement-style sentences, using the present tense.