Linklaters Tone of Voice — Magic-Circle & London

Tagline: "Great Change Is Here"

Industry: Law

Sector: Services

How Linklaters Communicates

Linklaters communicates with a magic-circle, london and corporate voice using british language. Their sentences are primarily statements in the present tense. Their messaging is literal. Their tagline, "Great Change Is Here", captures this voice. The central tension in Linklaters's communication is tradition vs. innovation, which shapes every message they craft. Their mission is to be the leading global law firm.

Tone Words

Linklaters's brand voice is defined by the following tone words: Magic-Circle, London, Corporate.

Communication Style

  • Language Style: British
  • Sentence Type: Statement
  • Tense: Present
  • Expression: Literal

Linklaters Brand Story

Founded 1838. London Magic Circle firm. 3,000+ lawyers. Strong corporate, banking, disputes. Global network.

Brand Message

Global Magic Circle law firm

Brand Mission

Be the leading global law firm

Brand Positioning

Core Concept: Magic Circle corporate

Central Tension: Tradition vs. Innovation

Frequently Asked Questions About Linklaters

What is Linklaters's tone of voice?

Linklaters uses a magic-circle, london, corporate tone of voice. Their communication is british, typically using statement-style sentences in the present tense. Their tagline "Great Change Is Here" exemplifies this voice.

How does Linklaters communicate with customers?

Founded 1838. London Magic Circle firm. 3,000+ lawyers. Strong corporate, banking, disputes. Global network.

What is Linklaters's brand message?

Linklaters's core message is about Global Magic Circle law firm. Their concept "Magic Circle corporate" drives their mission: Be the leading global law firm.

What makes Linklaters's brand voice unique?

Linklaters stands out through their magic-circle, london, corporate communication style. Their central brand tension — "Tradition vs. Innovation" — shapes every message they craft in the Services sector.

What language style does Linklaters use?

Linklaters uses british language with literal messaging. Their sentences are typically statement in structure, using the present tense.