Cravath, Swaine & Moore Tone of Voice — Elite & Training
Tagline: "Guided by a tradition of excellence since 1819"
Industry: Law
Sector: Services
How Cravath, Swaine & Moore Communicates
Cravath talks with the quiet authority of a Wall Street institution. "Guided by a tradition of excellence since 1819" ties elite legal work to two centuries of pedigree and rigorous training — elite, historic, exacting. The voice is blue-chip and assured, selling reputation that money and time cannot fabricate.
Tone Words
Cravath, Swaine & Moore's brand voice is defined by the following tone words: Elite, Training, Wall-Street.
Communication Style
- Language Style: Blue-chip
- Sentence Type: Statement
- Tense: Present
- Expression: Straightforward
Cravath, Swaine & Moore Brand Story
Founded 1819. One of oldest NYC law firms. Invented the Cravath System of associate training. 500+ lawyers. Sets market for associate salaries.
Brand Message
Elite training ground
Brand Mission
Provide outstanding legal services
Brand Positioning
Core Concept: Training ground elite
Central Tension: Quality vs. Quantity
About Cravath, Swaine & Moore
Cravath, Swaine & Moore LLP (known as Cravath; krÉ™-VATH) is an American white-shoe law firm headquartered in New York City. The firm has additional offices in London and Washington, D.C. It was founded in 1819, and represents American and international industries in litigation, mergers and acquisitions and in antitrust cases. The firm also developed the Cravath System in common use at U.S. law firms for more than a century.
Frequently Asked Questions About Cravath, Swaine & Moore
What is Cravath, Swaine & Moore's tone of voice?
Cravath, Swaine & Moore uses a elite, training, wall-street tone of voice. Their communication is blue-chip, typically using statement-style sentences in the present tense. Their tagline "Guided by a tradition of excellence since 1819" exemplifies this voice.
How does Cravath, Swaine & Moore communicate with customers?
Founded 1819. One of oldest NYC law firms. Invented the Cravath System of associate training. 500+ lawyers. Sets market for associate salaries.
What is Cravath, Swaine & Moore's brand message?
Cravath, Swaine & Moore's core message: Elite training ground Their mission: Provide outstanding legal services
What is Cravath, Swaine & Moore's slogan?
Cravath, Swaine & Moore's slogan is "Guided by a tradition of excellence since 1819". It carries their elite, training, wall-street voice.
What is Cravath, Swaine & Moore's mission?
Cravath, Swaine & Moore's mission: Provide outstanding legal services
What makes Cravath, Swaine & Moore's brand voice unique?
Cravath, Swaine & Moore stands out through their elite, training, wall-street communication style. Their central brand tension, "Quality vs. Quantity", shapes how they communicate across the Services sector.
What language style does Cravath, Swaine & Moore use?
Cravath, Swaine & Moore uses blue-chip language, with straightforward messaging, in statement-style sentences, using the present tense.
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