Aon Tone of Voice — Better & Decisions

Tagline: "Better Decisions for a Better World"

Industry: Risk Services

Sector: Services

How Aon Communicates

Aon communicates with a better, decisions and world voice using decision language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "Better Decisions for a Better World", captures this voice. The central tension in Aon's communication is worse vs. better decisions, which shapes every message they craft. Their mission is to help clients make better decisions.

Tone Words

Aon's brand voice is defined by the following tone words: Better, Decisions, World.

Communication Style

Language Style: Decision
Sentence Type: Statement
Tense: Present
Expression: Figurative

Aon Brand Story

Aon is a global professional services firm providing risk and HR solutions.

Brand Message

Risk and human capital services

Brand Mission

To help clients make better decisions

Brand Positioning

Core Concept: Better decisions

Central Tension: Worse vs. Better Decisions

About Aon

Aon plc (English: ) is a British-American professional services firm. The company operates two divisions: Risk Capital (67% of 2024 revenues), which provides brokerage and consulting services for risk management and insurance and reinsurance, and Human Capital (33% of 2024 revenues), which provides services for health insurance, retirement plans, pension plans, and talent advisory. It is the second largest insurance broker worldwide. The company is ranked 300th on the Fortune 500 and 388th on the Forbes Global 2000. Founded in Chicago by Patrick Ryan, Aon was created in 1982 when the Ryan Insurance Group merged with the Combined Insurance Company of America under W. Clement Stone. In 1987, the holding company was renamed Aon from aon, a Gaelic word meaning "one". The company is globally headquartered in London with its North America operations based in Chicago at the Aon Center.

Frequently Asked Questions About Aon

What is Aon's tone of voice?

Aon uses a better, decisions, world tone of voice. Their communication is decision, typically using statement-style sentences in the present tense. Their tagline "Better Decisions for a Better World" exemplifies this voice.

What is Aon's brand message?

Aon's core message: Risk and human capital services Their mission: To help clients make better decisions

What is Aon's slogan?

Aon's slogan is "Better Decisions for a Better World". It carries their better, decisions, world voice.

What is Aon's mission?

Aon's mission: To help clients make better decisions

What makes Aon's brand voice unique?

Aon stands out through their better, decisions, world communication style. Their central brand tension, "Worse vs. Better Decisions", shapes how they communicate across the Services sector.

What language style does Aon use?

Aon uses decision language, with figurative messaging, in statement-style sentences, using the present tense.