KPMG Tone of Voice — Inspire & Confidence

Tagline: "Inspire Confidence Empower Change"

Industry: Professional Services

Sector: Services

How KPMG Communicates

KPMG ties professional services to confidence and change. "Inspire Confidence, Empower Change" frames the global firm around audit, tax, and advisory that give clients assurance and help them transform — trustworthy, capable, forward-looking. The voice is confidence-and-change and steady, selling both the reassurance and the momentum clients need, positioning KPMG around building the confidence that comes from credible advice while empowering organisations to make the changes they need to move forward.

Tone Words

KPMG's brand voice is defined by the following tone words: Inspire, Confidence, Change.

Communication Style

Language Style: Confidence-and-change
Sentence Type: Command
Tense: Command
Expression: Imaginative

KPMG Brand Story

KPMG is one of the Big Four professional services networks.

Brand Message

Global professional services

Brand Mission

To inspire confidence and empower change

Brand Positioning

Core Concept: Confident change

Central Tension: Doubt vs. Confidence

About KPMG

KPMG International Limited is a British multinational professional services network, headquartered in London, United Kingdom. It is one of the Big Four accounting firms, along with Ernst & Young (EY), Deloitte, and PwC. As of December 2024, KPMG comprised 46 firms. The name "KPMG" stands for "Klynveld Peat Marwick Goerdeler". The initialism was chosen when KMG (Klynveld Main Goerdeler) merged with Peat Marwick in 1987. KPMG has three divisions: financial audit, tax, and consulting. Its tax and advisory services are further divided into various service groups. In the 21st century, various parts of the firm's global network of affiliates have been involved in regulatory actions as well as lawsuits.

Frequently Asked Questions About KPMG

What is KPMG's tone of voice?

KPMG uses a inspire, confidence, change tone of voice. Their communication is confidence-and-change, typically using command-style sentences in the command tense. Their tagline "Inspire Confidence Empower Change" exemplifies this voice.

What is KPMG's brand message?

KPMG's core message: Global professional services Their mission: To inspire confidence and empower change

What is KPMG's slogan?

KPMG's slogan is "Inspire Confidence Empower Change". It carries their inspire, confidence, change voice.

What is KPMG's mission?

KPMG's mission: To inspire confidence and empower change

What makes KPMG's brand voice unique?

KPMG stands out through their inspire, confidence, change communication style. Their central brand tension, "Doubt vs. Confidence", shapes how they communicate across the Services sector.

What language style does KPMG use?

KPMG uses confidence-and-change language, with imaginative messaging, in command-style sentences, using the command tense.