KPMG Tone of Voice — Inspire & Confidence
Tagline: "Inspire Confidence Empower Change"
Industry: Professional Services
Sector: Services
How KPMG Communicates
KPMG communicates with a inspire, confidence and change voice using inspiring language. Their sentences are primarily commands in the imperative tense. Their messaging is figurative. Their tagline, "Inspire Confidence Empower Change", captures this voice. The central tension in KPMG's communication is doubt vs. confidence, which shapes every message they craft. Their mission is to inspire confidence and empower change.
Tone Words
KPMG's brand voice is defined by the following tone words: Inspire, Confidence, Change.
Communication Style
- Language Style: Inspiring
- Sentence Type: Command
- Tense: Imperative
- Expression: Figurative
KPMG Brand Story
KPMG is one of the Big Four professional services networks.
Brand Message
Global professional services
Brand Mission
To inspire confidence and empower change
Brand Positioning
Core Concept: Confident change
Central Tension: Doubt vs. Confidence
Frequently Asked Questions About KPMG
What is KPMG's tone of voice?
KPMG uses a inspire, confidence, change tone of voice. Their communication is inspiring, typically using command-style sentences in the imperative tense. Their tagline "Inspire Confidence Empower Change" exemplifies this voice.
How does KPMG communicate with customers?
KPMG is one of the Big Four professional services networks.
What is KPMG's brand message?
KPMG's core message is about Global professional services. Their concept "Confident change" drives their mission: To inspire confidence and empower change.
What makes KPMG's brand voice unique?
KPMG stands out through their inspire, confidence, change communication style. Their central brand tension — "Doubt vs. Confidence" — shapes every message they craft in the Services sector.
What language style does KPMG use?
KPMG uses inspiring language with figurative messaging. Their sentences are typically command in structure, using the imperative tense.