Getaround Tone of Voice — Instant & Modern

Tagline: "Carsharing for Modern Life"

Industry: Car Sharing

Sector: Services

How Getaround Communicates

Getaround communicates with a instant, modern and convenient voice using modern urban language. Their sentences are primarily descriptives in the present tense. Their messaging is figurative. Their tagline, "Carsharing for Modern Life", captures this voice. The central tension in Getaround's communication is ownership vs. access, which shapes every message they craft. Their mission is to empower people to carshare everywhere.

Tone Words

Getaround's brand voice is defined by the following tone words: Instant, Modern, Convenient.

Communication Style

Language Style: Modern Urban
Sentence Type: Descriptive
Tense: Present
Expression: Figurative

Getaround Brand Story

Getaround pioneered keyless car sharing through its Connect technology. Renters book and unlock cars instantly through the app. The service offers urban dwellers car access without ownership.

Brand Message

Instantly book cars by the hour nearby

Brand Mission

Empower people to carshare everywhere

Brand Positioning

Core Concept: Instant Carsharing

Central Tension: Ownership vs. Access

About Getaround

Getaround is an online car sharing or peer-to-peer carsharing service that connects drivers who need to reserve cars with car owners who share their cars in exchange for payment. Getaround launched to the public on May 24, 2011, at the TechCrunch Disrupt conference. Before ceasing US operations on Feb 12, 2025, the company operated in Boston, Chicago, San Francisco Bay Area, New Jersey, Portland, Seattle, Philadelphia, Miami, Orlando, Atlanta, San Diego, Los Angeles, Denver, and Washington D.C. The company continues to operate in several European markets.

Frequently Asked Questions About Getaround

What is Getaround's tone of voice?

Getaround uses a instant, modern, convenient tone of voice. Their communication is modern urban, typically using descriptive-style sentences in the present tense. Their tagline "Carsharing for Modern Life" exemplifies this voice.

How does Getaround communicate with customers?

Getaround pioneered keyless car sharing through its Connect technology. Renters book and unlock cars instantly through the app. The service offers urban dwellers car access without ownership.

What is Getaround's brand message?

Getaround's core message: Instantly book cars by the hour nearby Their mission: Empower people to carshare everywhere

What is Getaround's slogan?

Getaround's slogan is "Carsharing for Modern Life". It carries their instant, modern, convenient voice.

What is Getaround's mission?

Getaround's mission: Empower people to carshare everywhere

What makes Getaround's brand voice unique?

Getaround stands out through their instant, modern, convenient communication style. Their central brand tension, "Ownership vs. Access", shapes how they communicate across the Services sector.

What language style does Getaround use?

Getaround uses modern urban language, with figurative messaging, in descriptive-style sentences, using the present tense.