Angi Tone of Voice — Reliable & Trusted

Tagline: "Get It Done Right"

Industry: Home Services

Sector: Services

How Angi Communicates

Angi communicates with a reliable and trusted voice using confident language. Their sentences are primarily commands in the present tense. Their messaging is figurative. Their tagline, "Get It Done Right", captures this voice. The central tension in Angi's communication is trust vs. unknown, which shapes every message they craft. Their mission is to connect homeowners with quality professionals.

Tone Words

Angi's brand voice is defined by the following tone words: Reliable, Trusted.

Communication Style

  • Language Style: Confident
  • Sentence Type: Command
  • Tense: Present
  • Expression: Figurative

Angi Brand Story

Angi (formerly Angies List) has been connecting homeowners with vetted professionals since 1995. Reviews and ratings create trust in an otherwise opaque market.

Brand Message

Find trusted pros for home projects

Brand Mission

Connect homeowners with quality professionals

Brand Positioning

Core Concept: Trusted Home Services

Central Tension: Trust vs. Unknown

Frequently Asked Questions About Angi

What is Angi's tone of voice?

Angi uses a reliable, trusted tone of voice. Their communication is confident, typically using command-style sentences in the present tense. Their tagline "Get It Done Right" exemplifies this voice.

How does Angi communicate with customers?

Angi (formerly Angies List) has been connecting homeowners with vetted professionals since 1995. Reviews and ratings create trust in an otherwise opaque market.

What is Angi's brand message?

Angi's core message is about Find trusted pros for home projects. Their concept "Trusted Home Services" drives their mission: Connect homeowners with quality professionals.

What makes Angi's brand voice unique?

Angi stands out through their reliable, trusted communication style. Their central brand tension — "Trust vs. Unknown" — shapes every message they craft in the Services sector.

What language style does Angi use?

Angi uses confident language with figurative messaging. Their sentences are typically command in structure, using the present tense.