Angi Tone of Voice — Reliable & Trusted

Tagline: "Get It Done Right"

Industry: Home Services

Sector: Services

How Angi Communicates

Angi ties home services to getting the job done right. "Get It Done Right" frames the platform (formerly Angie’s List) around connecting homeowners with trusted, reviewed local pros — reliable, trusted, helpful. The voice is job-done-right and reassuring, selling the confidence of hiring a vetted professional for home projects, positioning Angi around reviews and reliability so you find someone who will actually do the work properly.

Tone Words

Angi's brand voice is defined by the following tone words: Reliable, Trusted.

Communication Style

Language Style: Job-done-right
Sentence Type: Command
Tense: Present
Expression: Imaginative

Angi Brand Story

Angi (formerly Angies List) has been connecting homeowners with vetted professionals since 1995. Reviews and ratings create trust in an otherwise opaque market.

Brand Message

Find trusted pros for home projects

Brand Mission

Connect homeowners with quality professionals

Brand Positioning

Core Concept: Trusted Home Services

Central Tension: Trust vs. Unknown

About Angi

Angi (formerly Angie's List) is an American home services website owned by Angi Inc., a publicly traded subsidiary of IAC. Founded in 1995 by Angie Hicks and William S. Oesterle, it allows users to search for contractors to provide paid home improvement work. The service was originally developed as a database of reviews for local services. Angie's List was a subscription-based service for most of its existence, but shifted to a freemium model in July 2016. In 2017, the company was acquired by IAC and merged with HomeAdvisor. HomeAdvisor became Angi Leads. In January 2025, IAC announced plans to spin-off Angi in the second quarter of 2025.

Frequently Asked Questions About Angi

What is Angi's tone of voice?

Angi uses a reliable, trusted tone of voice. Their communication is job-done-right, typically using command-style sentences in the present tense. Their tagline "Get It Done Right" exemplifies this voice.

How does Angi communicate with customers?

Angi (formerly Angies List) has been connecting homeowners with vetted professionals since 1995. Reviews and ratings create trust in an otherwise opaque market.

What is Angi's brand message?

Angi's core message: Find trusted pros for home projects Their mission: Connect homeowners with quality professionals

What is Angi's slogan?

Angi's slogan is "Get It Done Right". It carries their reliable, trusted voice.

What is Angi's mission?

Angi's mission: Connect homeowners with quality professionals

What makes Angi's brand voice unique?

Angi stands out through their reliable, trusted communication style. Their central brand tension, "Trust vs. Unknown", shapes how they communicate across the Services sector.

What language style does Angi use?

Angi uses job-done-right language, with imaginative messaging, in command-style sentences, using the present tense.