EY Tone of Voice — Building & Better
Tagline: "Building a Better Working World"
Industry: Professional Services
Sector: Services
How EY Communicates
EY communicates with a building, better and working voice using aspirational language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "Building a Better Working World", captures this voice. The central tension in EY's communication is worse vs. better world, which shapes every message they craft. Their mission is to build a better working world.
Tone Words
EY's brand voice is defined by the following tone words: Building, Better, Working.
Communication Style
- Language Style: Aspirational
- Sentence Type: Statement
- Tense: Present
- Expression: Figurative
EY Brand Story
Ernst & Young is one of the Big Four professional services firms.
Brand Message
Global professional services
Brand Mission
To build a better working world
Brand Positioning
Core Concept: Better world
Central Tension: Worse vs. Better World
Frequently Asked Questions About EY
What is EY's tone of voice?
EY uses a building, better, working tone of voice. Their communication is aspirational, typically using statement-style sentences in the present tense. Their tagline "Building a Better Working World" exemplifies this voice.
How does EY communicate with customers?
Ernst & Young is one of the Big Four professional services firms.
What is EY's brand message?
EY's core message is about Global professional services. Their concept "Better world" drives their mission: To build a better working world.
What makes EY's brand voice unique?
EY stands out through their building, better, working communication style. Their central brand tension — "Worse vs. Better World" — shapes every message they craft in the Services sector.
What language style does EY use?
EY uses aspirational language with figurative messaging. Their sentences are typically statement in structure, using the present tense.