Deloitte Tone of Voice — Impact & Matters

Tagline: "Making an Impact That Matters"

Industry: Professional Services

Sector: Services

How Deloitte Communicates

Deloitte ties professional services to meaningful impact. "Making an Impact That Matters" frames the global firm around consulting, audit, and advisory work that genuinely helps clients and society — impactful, purposeful, capable. The voice is impactful-consulting and confident, selling expertise aimed at real results, positioning Deloitte around a broad range of professional services delivered with the ambition of making a difference that actually matters to the organisations and world it serves.

Tone Words

Deloitte's brand voice is defined by the following tone words: Impact, Matters, Making.

Communication Style

Language Style: Impactful-consulting
Sentence Type: Statement
Tense: Present
Expression: Imaginative

Deloitte Brand Story

Deloitte is one of the Big Four professional services firms.

Brand Message

Global professional services

Brand Mission

To make an impact that matters

Brand Positioning

Core Concept: Meaningful impact

Central Tension: Insignificant vs. Matters

About Deloitte

Deloitte is a British multinational professional services network based in London, United Kingdom. It is the largest professional services network in the world by revenue and number of employees, and is one of the Big Four accounting firms, along with EY, KPMG, and PwC. The Deloitte network is composed of member firms of Deloitte Touche Tohmatsu Limited ( də-LOYT TOOSH TOH-maht-soo) a private company limited by guarantee incorporated in England and Wales. The firm was founded by the accountant William Welch Deloitte in London, England in 1845 and expanded into the United States in 1890. It merged with Haskins & Sells to form Deloitte Haskins & Sells in 1972 and with Touche Ross in the US to form Deloitte & Touche in 1989. In 1993, the international firm was renamed Deloitte Touché Tohmatsu, later abbreviated to Deloitte. In 2002, Arthur Andersen's practice in the UK as well as several of that firm's practices in Europe and North and South America agreed to merge with Deloitte. Subsequent acquisitions have included Monitor Group, a large strategy consulting business, in 2013. Deloitte provides audit, consulting, financial advisory, risk, tax, and legal services with approximately 470...

Frequently Asked Questions About Deloitte

What is Deloitte's tone of voice?

Deloitte uses a impact, matters, making tone of voice. Their communication is impactful-consulting, typically using statement-style sentences in the present tense. Their tagline "Making an Impact That Matters" exemplifies this voice.

What is Deloitte's brand message?

Deloitte's core message: Global professional services Their mission: To make an impact that matters

What is Deloitte's slogan?

Deloitte's slogan is "Making an Impact That Matters". It carries their impact, matters, making voice.

What is Deloitte's mission?

Deloitte's mission: To make an impact that matters

What makes Deloitte's brand voice unique?

Deloitte stands out through their impact, matters, making communication style. Their central brand tension, "Insignificant vs. Matters", shapes how they communicate across the Services sector.

What language style does Deloitte use?

Deloitte uses impactful-consulting language, with imaginative messaging, in statement-style sentences, using the present tense.