PwC Tone of Voice — Trust & Deliver

Tagline: "Build Trust and Deliver Sustained Outcomes"

Industry: Professional Services

Sector: Services

How PwC Communicates

PwC ties professional services to building trust and lasting results. "Build Trust and Deliver Sustained Outcomes" frames the global firm around audit, consulting, and advisory that earn confidence and deliver over the long run — trustworthy, dependable, capable. The voice is trust-building-advisory and assured, selling both credibility and durable results, positioning PwC around helping clients build the trust of their stakeholders while achieving outcomes that hold up and endure over time.

Tone Words

PwC's brand voice is defined by the following tone words: Trust, Deliver, Sustained.

Communication Style

Language Style: Trust-building-advisory
Sentence Type: Command
Tense: Command
Expression: Imaginative

PwC Brand Story

PricewaterhouseCoopers is one of the Big Four accounting firms.

Brand Message

Global professional services

Brand Mission

To build trust in society and solve important problems

Brand Positioning

Core Concept: Sustained trust

Central Tension: Distrust vs. Trust

About PwC

PricewaterhouseCoopers, also known as PwC, is a British multinational professional services network based in London, United Kingdom. It is the second-largest professional services network in the world and is one of the Big Four accounting firms, along with Deloitte, EY, and KPMG. The PwC network is overseen by PricewaterhouseCoopers International Limited, an English private company limited by guarantee. PwC operates in 149 countries, with a global workforce of more than 370,000 people (as of FY 2024). As of 2019, 26% of the workforce was based in the Americas, 26% in Asia, 32% in Western Europe, and 5% in Middle East and Africa. The company's global revenues were US$55.4 billion in FY 2024, of which $19.5 billion was generated by its Assurance practice, $12.6 billion by its Tax and Legal practice and $23.3 billion by its Advisory practice. The firm in its recent actual form was created in 1998 by a merger between two accounting firms: Coopers & Lybrand, and Price Waterhouse. Both firms had histories dating back to the 19th century. The trading name was shortened to PwC in September 2010 as part of a rebranding effort. In April 2025, PwC shut down its operations in nine African countries...

Frequently Asked Questions About PwC

What is PwC's tone of voice?

PwC uses a trust, deliver, sustained tone of voice. Their communication is trust-building-advisory, typically using command-style sentences in the command tense. Their tagline "Build Trust and Deliver Sustained Outcomes" exemplifies this voice.

What is PwC's brand message?

PwC's core message: Global professional services Their mission: To build trust in society and solve important problems

What is PwC's slogan?

PwC's slogan is "Build Trust and Deliver Sustained Outcomes". It carries their trust, deliver, sustained voice.

What is PwC's mission?

PwC's mission: To build trust in society and solve important problems

What makes PwC's brand voice unique?

PwC stands out through their trust, deliver, sustained communication style. Their central brand tension, "Distrust vs. Trust", shapes how they communicate across the Services sector.

What language style does PwC use?

PwC uses trust-building-advisory language, with imaginative messaging, in command-style sentences, using the command tense.