Turo Tone of Voice — Peer & Unique

Tagline: "Skip the Rental Car Counter"

Industry: Car Sharing

Sector: Services

How Turo Communicates

Turo communicates with a peer, unique and experience voice using community travel language. Their sentences are primarily commands in the present tense. Their messaging is figurative. Their tagline, "Skip the Rental Car Counter", captures this voice. The central tension in Turo's communication is rental vs. sharing, which shapes every message they craft. Their mission is to put the world's 1.5 billion cars to better use.

Tone Words

Turo's brand voice is defined by the following tone words: Peer, Unique, Experience.

Communication Style

  • Language Style: Community Travel
  • Sentence Type: Command
  • Tense: Present
  • Expression: Figurative

Turo Brand Story

Turo created Airbnb for cars, letting people rent directly from car owners. Travelers get unique vehicles and better prices while owners monetize their cars. Turo has disrupted traditional car rental with a peer-to-peer marketplace.

Brand Message

The world's largest peer-to-peer car sharing marketplace

Brand Mission

Put the world's 1.5 billion cars to better use

Brand Positioning

Core Concept: Car Sharing

Central Tension: Rental vs. Sharing

Frequently Asked Questions About Turo

What is Turo's tone of voice?

Turo uses a peer, unique, experience tone of voice. Their communication is community travel, typically using command-style sentences in the present tense. Their tagline "Skip the Rental Car Counter" exemplifies this voice.

How does Turo communicate with customers?

Turo created Airbnb for cars, letting people rent directly from car owners. Travelers get unique vehicles and better prices while owners monetize their cars. Turo has disrupted traditional car rental with a peer-to-peer marketplace.

What is Turo's brand message?

Turo's core message is about The world's largest peer-to-peer car sharing marketplace. Their concept "Car Sharing" drives their mission: Put the world's 1.5 billion cars to better use.

What makes Turo's brand voice unique?

Turo stands out through their peer, unique, experience communication style. Their central brand tension — "Rental vs. Sharing" — shapes every message they craft in the Services sector.

What language style does Turo use?

Turo uses community travel language with figurative messaging. Their sentences are typically command in structure, using the present tense.