Turo Tone of Voice — Peer & Unique

Tagline: "Skip the Rental Car Counter"

Industry: Car Sharing

Sector: Services

How Turo Communicates

Turo pitches car rental without the airport-counter dread. "Skip the Rental Car Counter" ties peer-to-peer sharing to unique cars and no queues — modern, experiential, friendly. The voice is peer-to-peer and upbeat, selling a personal, human alternative to the rental desk.

Tone Words

Turo's brand voice is defined by the following tone words: Peer, Unique, Experience.

Communication Style

Language Style: Peer-to-peer
Sentence Type: Command
Tense: Present
Expression: Imaginative

Turo Brand Story

Turo created Airbnb for cars, letting people rent directly from car owners. Travelers get unique vehicles and better prices while owners monetize their cars. Turo has disrupted traditional car rental with a peer-to-peer marketplace.

Brand Message

The world's largest peer-to-peer car sharing marketplace

Brand Mission

Put the world's 1.5 billion cars to better use

Brand Positioning

Core Concept: Car Sharing

Central Tension: Rental vs. Sharing

About Turo

Túró Rudi is the name of a curd snack which has been popular in Hungary since 1968. The bar is composed of a thin chocolate-flavored outer coating and an inner filling of túró (curd). The "Rudi" in the product name comes from the Hungarian "rúd", which translates to rod or bar (and is also a nickname for the name "Rudolf"). Túró Rudi can be made in several different flavours and sizes. The basic (plain, "natúr") bar is cheaper and more popular and comes in two sizes: the classic 30-gram (1.1 oz) bar and the large ("óriás", giant) 51 g (1.8 oz) bar. There are differently-flavoured varieties of the bar, like apricot, strawberry and raspberry as jams in the túró, but coconut and vanilla are flavorings. Nut and caramel flavours are also available. The plain bar can be found with both a dark chocolate and a milk chocolate outer coating. The "pöttyös" (spotty or spotted with polka dots) theme is part of the marketing scheme of the bar, and the distinctive red polka-dots are readily associated with Túró Rudi by regular consumers. Friesland Hungária, Inc. (which claims to be the manufacturer of the "original" Túró Rudi) released its product in Slovakia, Romania, Spain and Italy under the name...

Frequently Asked Questions About Turo

What is Turo's tone of voice?

Turo uses a peer, unique, experience tone of voice. Their communication is peer-to-peer, typically using command-style sentences in the present tense. Their tagline "Skip the Rental Car Counter" exemplifies this voice.

How does Turo communicate with customers?

What is Turo's brand message?

Turo's core message: The world's largest peer-to-peer car sharing marketplace Their mission: Put the world's 1.5 billion cars to better use

What is Turo's slogan?

Turo's slogan is "Skip the Rental Car Counter". It carries their peer, unique, experience voice.

What is Turo's mission?

Turo's mission: Put the world's 1.5 billion cars to better use

What makes Turo's brand voice unique?

Turo stands out through their peer, unique, experience communication style. Their central brand tension, "Rental vs. Sharing", shapes how they communicate across the Services sector.

What language style does Turo use?

Turo uses peer-to-peer language, with imaginative messaging, in command-style sentences, using the present tense.