Bird Tone of Voice — Urban & Electric

Tagline: "Enjoy the Ride"

Industry: Electric Scooters

Sector: Services

How Bird Communicates

Bird communicates with a urban, electric and freedom voice using urban modern language. Their sentences are primarily commands in the present tense. Their messaging is figurative. Their tagline, "Enjoy the Ride", captures this voice. The central tension in Bird's communication is traffic vs. flow, which shapes every message they craft. Their mission is to make cities more livable by reducing car usage.

Tone Words

Bird's brand voice is defined by the following tone words: Urban, Electric, Freedom.

Communication Style

  • Language Style: Urban Modern
  • Sentence Type: Command
  • Tense: Present
  • Expression: Figurative

Bird Brand Story

Bird pioneered shared electric scooters, transforming urban transportation. The company dropped scooters in cities overnight, creating a new mobility category. While facing challenges, Bird continues to advocate for micro-mobility solutions.

Brand Message

Electric scooters for urban transportation

Brand Mission

Make cities more livable by reducing car usage

Brand Positioning

Core Concept: Urban Mobility

Central Tension: Traffic vs. Flow

Frequently Asked Questions About Bird

What is Bird's tone of voice?

Bird uses a urban, electric, freedom tone of voice. Their communication is urban modern, typically using command-style sentences in the present tense. Their tagline "Enjoy the Ride" exemplifies this voice.

How does Bird communicate with customers?

Bird pioneered shared electric scooters, transforming urban transportation. The company dropped scooters in cities overnight, creating a new mobility category. While facing challenges, Bird continues to advocate for micro-mobility solutions.

What is Bird's brand message?

Bird's core message is about Electric scooters for urban transportation. Their concept "Urban Mobility" drives their mission: Make cities more livable by reducing car usage.

What makes Bird's brand voice unique?

Bird stands out through their urban, electric, freedom communication style. Their central brand tension — "Traffic vs. Flow" — shapes every message they craft in the Services sector.

What language style does Bird use?

Bird uses urban modern language with figurative messaging. Their sentences are typically command in structure, using the present tense.