Freddie Mac Tone of Voice — Supportive & Public

Tagline: "We make home possible"

Industry: Government-Sponsored Enterprise

Sector: Services

How Freddie Mac Communicates

Freddie Mac ties itself to widening access to homeownership. "We make home possible" frames the institution around supporting affordable mortgages and stable housing — supportive, public-minded, steady. The voice is home-possible and earnest, selling itself as a force working, behind the scenes, to put a home within reach of more American families.

Tone Words

Freddie Mac's brand voice is defined by the following tone words: Supportive, Public.

Communication Style

Language Style: Home-possible
Sentence Type: Statement
Tense: Present
Expression: Straightforward

Freddie Mac Brand Story

"We make home possible" establishes a supportive narrative that prioritizes accessibility in home ownership. The core tension between home and hardship highlights a genuine concern for those facing financial challenges. With a declarative language style, it communicates directly and clearly, focusing on the needs of the audience. This approach fosters trust and reflects a commitment to making a meaningful impact in people's lives.

Brand Message

Provide affordable mortgages across the US

Brand Mission

Make home ownership accessible

Brand Positioning

Core Concept: Trusted Lending

Central Tension: Home vs. Hardship

About Freddie Mac

The Federal Home Loan Mortgage Corporation (FHLMC), commonly known as Freddie Mac, is an American publicly traded, government-sponsored enterprise (GSE), headquartered in McLean, Virginia. The FHLMC was created in 1970 to expand the secondary market for mortgages in the US. Along with its sister organization, the Federal National Mortgage Association (Fannie Mae), Freddie Mac buys mortgages, pools them, and sells them as a mortgage-backed security (MBS) to private investors on the open market. This secondary mortgage market increases the supply of money available for mortgage lending and increases the money available for new home purchases. The name "Freddie Mac" is a variant of the FHLMC initialism of the company's full name that was adopted officially for ease of identification. On September 7, 2008, Federal Housing Finance Agency (FHFA) director James B. Lockhart III announced he had put Fannie Mae and Freddie Mac under the conservatorship of the FHFA (see Federal takeover of Fannie Mae and Freddie Mac). The action has been described as "one of the most sweeping government interventions in private financial markets in decades". As of the start of the conservatorship, the United States...

Frequently Asked Questions About Freddie Mac

What is Freddie Mac's tone of voice?

Freddie Mac uses a supportive, public tone of voice. Their communication is home-possible, typically using statement-style sentences in the present tense. Their tagline "We make home possible" exemplifies this voice.

How does Freddie Mac communicate with customers?

What is Freddie Mac's brand message?

Freddie Mac's core message: Provide affordable mortgages across the US Their mission: Make home ownership accessible

What is Freddie Mac's slogan?

Freddie Mac's slogan is "We make home possible". It carries their supportive, public voice.

What is Freddie Mac's mission?

Freddie Mac's mission: Make home ownership accessible

What makes Freddie Mac's brand voice unique?

Freddie Mac stands out through their supportive, public communication style. Their central brand tension, "Home vs. Hardship", shapes how they communicate across the Services sector.

What language style does Freddie Mac use?

Freddie Mac uses home-possible language, with straightforward messaging, in statement-style sentences, using the present tense.