Flexport Tone of Voice — Modern & Transparent
Tagline: "We make global trade easy for everyone"
Industry: Freight Forwarding
Sector: Services
How Flexport Communicates
Flexport untangles the mess of global logistics. "We make global trade easy for everyone" promises transparency and simplicity in a famously opaque industry — modern, technical, reassuring. The voice is demystifying and confident, turning shipping’s chaos into something you can see.
Tone Words
Flexport's brand voice is defined by the following tone words: Modern, Transparent, Global.
Communication Style
- Language Style: Demystifying
- Sentence Type: Statement
- Tense: Present
- Expression: Imaginative
Flexport Brand Story
Flexport brought Silicon Valley thinking to the centuries-old freight forwarding industry. Founded in 2013 by Ryan Petersen, Flexport replaced faxes and phone calls with software that provides real-time visibility into global shipments. The platform manages ocean, air, and trucking freight with the transparency and user experience modern businesses expect. Backed by SoftBank, DST Global, and Founders Fund with over $2 billion raised, Flexport processed $19 billion in trade in a single year. The company's rapid growth demonstrated massive appetite for a modern approach to moving goods around the world.
Brand Message
The platform for global trade that brings transparency to freight
Brand Mission
To make global trade easy for everyone
Brand Positioning
Core Concept: Digital Freight
Central Tension: Digital vs. Physical
About Flexport
Flexport Inc. is an American multinational corporation that focuses on supply chain management and logistics, including order management, delivery, trade financing, insurance, freight forwarding, and customs brokerage. The company is headquartered in San Francisco, California, has thousands of employees and annual revenues of more than $3.3 billion.
Frequently Asked Questions About Flexport
What is Flexport's tone of voice?
Flexport uses a modern, transparent, global tone of voice. Their communication is demystifying, typically using statement-style sentences in the present tense. Their tagline "We make global trade easy for everyone" exemplifies this voice.
How does Flexport communicate with customers?
Flexport brought Silicon Valley thinking to the centuries-old freight forwarding industry. Founded in 2013 by Ryan Petersen, Flexport replaced faxes and phone calls with software that provides real-time visibility into global shipments. The platform manages ocean, air, and trucking freight with the transparency and user experience modern businesses expect. Backed by SoftBank, DST Global, and Founders Fund with over $2 billion raised, Flexport processed $19 billion in trade in a single year. The company's rapid growth demonstrated massive appetite for a modern approach to moving goods around the world.
What is Flexport's brand message?
Flexport's core message: The platform for global trade that brings transparency to freight Their mission: To make global trade easy for everyone
What is Flexport's slogan?
Flexport's slogan is "We make global trade easy for everyone". It carries their modern, transparent, global voice.
What is Flexport's mission?
Flexport's mission: To make global trade easy for everyone
What makes Flexport's brand voice unique?
Flexport stands out through their modern, transparent, global communication style. Their central brand tension, "Digital vs. Physical", shapes how they communicate across the Services sector.
What language style does Flexport use?
Flexport uses demystifying language, with imaginative messaging, in statement-style sentences, using the present tense.
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