Flexport Tone of Voice — Modern & Transparent

Tagline: "We make global trade easy for everyone"

Industry: Freight Forwarding

Sector: Services

How Flexport Communicates

Flexport communicates with a modern, transparent and global voice using modern language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "We make global trade easy for everyone", captures this voice. The central tension in Flexport's communication is digital vs. physical, which shapes every message they craft. Their mission is to make global trade easy for everyone.

Tone Words

Flexport's brand voice is defined by the following tone words: Modern, Transparent, Global.

Communication Style

  • Language Style: Modern
  • Sentence Type: Statement
  • Tense: Present
  • Expression: Figurative

Flexport Brand Story

Flexport brought Silicon Valley thinking to the centuries-old freight forwarding industry. Founded in 2013 by Ryan Petersen, Flexport replaced faxes and phone calls with software that provides real-time visibility into global shipments. The platform manages ocean, air, and trucking freight with the transparency and user experience modern businesses expect. Backed by SoftBank, DST Global, and Founders Fund with over $2 billion raised, Flexport processed $19 billion in trade in a single year. The company's rapid growth demonstrated massive appetite for a modern approach to moving goods around the world.

Brand Message

The platform for global trade that brings transparency to freight

Brand Mission

To make global trade easy for everyone

Brand Positioning

Core Concept: Digital Freight

Central Tension: Digital vs. Physical

About Flexport

Flexport Inc. is an American multinational corporation that focuses on supply chain management and logistics, including order management, delivery, trade financing, insurance, freight forwarding, and customs brokerage. The company is headquartered in San Francisco, California, has thousands of employees and annual revenues of more than $3.3 billion.

Frequently Asked Questions About Flexport

What is Flexport's tone of voice?

Flexport uses a modern, transparent, global tone of voice. Their communication is modern, typically using statement-style sentences in the present tense. Their tagline "We make global trade easy for everyone" exemplifies this voice.

How does Flexport communicate with customers?

Flexport brought Silicon Valley thinking to the centuries-old freight forwarding industry. Founded in 2013 by Ryan Petersen, Flexport replaced faxes and phone calls with software that provides real-time visibility into global shipments. The platform manages ocean, air, and trucking freight with the transparency and user experience modern businesses expect. Backed by SoftBank, DST Global, and Founders Fund with over $2 billion raised, Flexport processed $19 billion in trade in a single year. The company's rapid growth demonstrated massive appetite for a modern approach to moving goods around the world.

What is Flexport's brand message?

Flexport's core message: The platform for global trade that brings transparency to freight Their mission: To make global trade easy for everyone

What is Flexport's slogan?

Flexport's slogan is "We make global trade easy for everyone". It carries their modern, transparent, global voice.

What is Flexport's mission?

Flexport's mission: To make global trade easy for everyone

What makes Flexport's brand voice unique?

Flexport stands out through their modern, transparent, global communication style. Their central brand tension, "Digital vs. Physical", shapes how they communicate across the Services sector.

What language style does Flexport use?

Flexport uses modern language, with figurative messaging, in statement-style sentences, using the present tense.

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