Flexport Tone of Voice — Modern & Transparent
Tagline: "We make global trade easy for everyone"
Industry: Freight Forwarding
Sector: Services
How Flexport Communicates
Flexport communicates with a modern, transparent and global voice using modern language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "We make global trade easy for everyone", captures this voice. The central tension in Flexport's communication is digital vs. physical, which shapes every message they craft. Their mission is to make global trade easy for everyone.
Tone Words
Flexport's brand voice is defined by the following tone words: Modern, Transparent, Global.
Communication Style
- Language Style: Modern
- Sentence Type: Statement
- Tense: Present
- Expression: Figurative
Flexport Brand Story
Flexport brought Silicon Valley thinking to the centuries-old freight forwarding industry. Founded in 2013 by Ryan Petersen, Flexport replaced faxes and phone calls with software that provides real-time visibility into global shipments. The platform manages ocean, air, and trucking freight with the transparency and user experience modern businesses expect. Backed by SoftBank, DST Global, and Founders Fund with over $2 billion raised, Flexport processed $19 billion in trade in a single year. The company's rapid growth demonstrated massive appetite for a modern approach to moving goods around the world.
Brand Message
The platform for global trade that brings transparency to freight
Brand Mission
To make global trade easy for everyone
Brand Positioning
Core Concept: Digital Freight
Central Tension: Digital vs. Physical
Frequently Asked Questions About Flexport
What is Flexport's tone of voice?
Flexport uses a modern, transparent, global tone of voice. Their communication is modern, typically using statement-style sentences in the present tense. Their tagline "We make global trade easy for everyone" exemplifies this voice.
How does Flexport communicate with customers?
Flexport brought Silicon Valley thinking to the centuries-old freight forwarding industry. Founded in 2013 by Ryan Petersen, Flexport replaced faxes and phone calls with software that provides real-time visibility into global shipments. The platform manages ocean, air, and trucking freight with the transparency and user experience modern businesses expect. Backed by SoftBank, DST Global, and Founders Fund with over $2 billion raised, Flexport processed $19 billion in trade in a single year. The company's rapid growth demonstrated massive appetite for a modern approach to moving goods around the world.
What is Flexport's brand message?
Flexport's core message is about The platform for global trade that brings transparency to freight. Their concept "Digital Freight" drives their mission: To make global trade easy for everyone.
What makes Flexport's brand voice unique?
Flexport stands out through their modern, transparent, global communication style. Their central brand tension — "Digital vs. Physical" — shapes every message they craft in the Services sector.
What language style does Flexport use?
Flexport uses modern language with figurative messaging. Their sentences are typically statement in structure, using the present tense.