Siemens Tone of Voice — Innovative & Reliable

Tagline: "Ingenuity for life"

Industry: Industrial Technology

Sector: Technology

How Siemens Communicates

Siemens ties heavy engineering to human benefit. "Ingenuity for life" frames industrial technology as cleverness in service of everyday progress — innovative, reliable, sustainable. The voice is enterprising and grounded, selling deep engineering with a purpose you can grasp.

Tone Words

Siemens's brand voice is defined by the following tone words: Innovative, Reliable, Sustainable.

Communication Style

Language Style: Enterprising
Sentence Type: Statement
Tense: Present
Expression: Imaginative

Siemens Brand Story

Siemens is a global technology powerhouse in industry, infrastructure, and healthcare.

Brand Message

Technology and innovation for industry and infrastructure

Brand Mission

To create technology with purpose

Brand Positioning

Core Concept: Life Ingenuity

Central Tension: Tradition vs. Digitalization

About Siemens

Fujitsu Siemens Computers GmbH was a Japanese and German vendor of information technology. The company was founded on October 1, 1999 as a 50/50 joint venture between Fujitsu of Japan and Siemens AG of Germany. On April 1, 2009, the company became Fujitsu Technology Solutions as a result of Fujitsu buying out Siemens' share of the company. The offerings of Fujitsu Siemens Computers extended from handheld and notebook PCs through desktops, server and storage, to IT data center products and services. Fujitsu Siemens Computers had a presence in key markets across Europe, the Middle East and Africa, while products marketed elsewhere were sold under the Fujitsu brand, with the services division extending coverage up to 170 countries worldwide. Fujitsu Siemens Computers placed a focus on "green" computers, and was considered a leader or innovator in Green IT, across ecological and environmental markings such as Energy Star and Nordic swan. Fujitsu Siemens sponsored McLaren Mercedes Formula-1 team in 1999 and 2000.

Frequently Asked Questions About Siemens

What is Siemens's tone of voice?

Siemens uses a innovative, reliable, sustainable tone of voice. Their communication is enterprising, typically using statement-style sentences in the present tense. Their tagline "Ingenuity for life" exemplifies this voice.

How does Siemens communicate with customers?

Siemens is a global technology powerhouse in industry, infrastructure, and healthcare.

What is Siemens's brand message?

Siemens's core message: Technology and innovation for industry and infrastructure Their mission: To create technology with purpose

What is Siemens's slogan?

Siemens's slogan is "Ingenuity for life". It carries their innovative, reliable, sustainable voice.

What is Siemens's mission?

Siemens's mission: To create technology with purpose

What makes Siemens's brand voice unique?

Siemens stands out through their innovative, reliable, sustainable communication style. Their central brand tension, "Tradition vs. Digitalization", shapes how they communicate across the Technology sector.

What language style does Siemens use?

Siemens uses enterprising language, with imaginative messaging, in statement-style sentences, using the present tense.