Figma Tone of Voice — Collaborative & Modern

Tagline: "Design together. Build together."

Industry: Design Software

Sector: Technology

How Figma Communicates

Figma communicates with a collaborative, modern and creative voice using collaborative language. Their sentences are primarily commands in the imperative tense. Their messaging is literal. Their tagline, "Design together. Build together.", captures this voice. The central tension in Figma's communication is desktop vs. browser, which shapes every message they craft. Their mission is to make design accessible to everyone.

Tone Words

Figma's brand voice is defined by the following tone words: Collaborative, Modern, Creative.

Communication Style

Language Style: Collaborative
Sentence Type: Command
Tense: Imperative
Expression: Literal

Figma Brand Story

Figma revolutionized design with real-time collaboration in the browser.

Brand Message

Collaborative design for teams

Brand Mission

To make design accessible to everyone

Brand Positioning

Core Concept: Together Design

Central Tension: Desktop vs. Browser

About Figma

Figma is a collaborative web application for interface design, with additional offline features enabled by desktop applications for macOS and Windows. The feature set of Figma focuses on user interface and user experience design, with an emphasis on real-time collaboration, utilizing a variety of vector graphics editor and prototyping tools. The Figma mobile app for Android and iOS allows viewing and interacting with Figma prototypes in real-time on mobile and tablet devices.

Frequently Asked Questions About Figma

What is Figma's tone of voice?

Figma uses a collaborative, modern, creative tone of voice. Their communication is collaborative, typically using command-style sentences in the imperative tense. Their tagline "Design together. Build together." exemplifies this voice.

What is Figma's brand message?

Figma's core message: Collaborative design for teams Their mission: To make design accessible to everyone

What is Figma's slogan?

Figma's slogan is "Design together. Build together.". It carries their collaborative, modern, creative voice.

What is Figma's mission?

Figma's mission: To make design accessible to everyone

What makes Figma's brand voice unique?

Figma stands out through their collaborative, modern, creative communication style. Their central brand tension, "Desktop vs. Browser", shapes how they communicate across the Technology sector.

What language style does Figma use?

Figma uses collaborative language, with literal messaging, in command-style sentences, using the imperative tense.