DocuSign Tone of Voice — Efficient & Trusted

Tagline: "Do business. Faster."

Industry: E-Signature

Sector: Technology

How DocuSign Communicates

DocuSign communicates with a efficient, trusted and modern voice using efficient language. Their sentences are primarily commands in the imperative tense. Their messaging is figurative. Their tagline, "Do business. Faster.", captures this voice. The central tension in DocuSign's communication is digital vs. paper, which shapes every message they craft. Their mission is to accelerate business and simplify life.

Tone Words

DocuSign's brand voice is defined by the following tone words: Efficient, Trusted, Modern.

Communication Style

  • Language Style: Efficient
  • Sentence Type: Command
  • Tense: Imperative
  • Expression: Figurative

DocuSign Brand Story

DocuSign transformed how agreements are made with secure electronic signatures.

Brand Message

Electronic signatures that accelerate business

Brand Mission

To accelerate business and simplify life

Brand Positioning

Core Concept: Business Speed

Central Tension: Digital vs. Paper

Frequently Asked Questions About DocuSign

What is DocuSign's tone of voice?

DocuSign uses a efficient, trusted, modern tone of voice. Their communication is efficient, typically using command-style sentences in the imperative tense. Their tagline "Do business. Faster." exemplifies this voice.

How does DocuSign communicate with customers?

DocuSign transformed how agreements are made with secure electronic signatures.

What is DocuSign's brand message?

DocuSign's core message is about Electronic signatures that accelerate business. Their concept "Business Speed" drives their mission: To accelerate business and simplify life.

What makes DocuSign's brand voice unique?

DocuSign stands out through their efficient, trusted, modern communication style. Their central brand tension — "Digital vs. Paper" — shapes every message they craft in the Technology sector.

What language style does DocuSign use?

DocuSign uses efficient language with figurative messaging. Their sentences are typically command in structure, using the imperative tense.