DocuSign Tone of Voice — Efficient & Trusted

Tagline: "Do business. Faster."

Industry: E-Signature

Sector: Technology

How DocuSign Communicates

DocuSign ties e-signatures to getting deals done without the paperwork drag. "Do business. Faster." frames signing and agreements as something instant instead of a bottleneck — efficient, trusted, modern. The voice is deal-closing and confident, selling the speed of turning a contract around in minutes, not days.

Tone Words

DocuSign's brand voice is defined by the following tone words: Efficient, Trusted, Modern.

Communication Style

Language Style: Deal-closing
Sentence Type: Command
Tense: Command
Expression: Imaginative

DocuSign Brand Story

DocuSign transformed how agreements are made with secure electronic signatures.

Brand Message

Electronic signatures that accelerate business

Brand Mission

To accelerate business and simplify life

Brand Positioning

Core Concept: Business Speed

Central Tension: Digital vs. Paper

About DocuSign

Docusign, Inc. is an American software company headquartered in San Francisco, California that provides products for organizations to manage electronic agreements with electronic signatures on different devices. As of 2025, Docusign has about 1.7 million clients in 180 countries. Signatures processed by Docusign are compliant with the US ESIGN Act and the European Union's eIDAS regulation, including EU Advanced and EU Qualified Signatures. In April 2018, Docusign filed for an initial public offering. At the time of the IPO, the largest shareholders were venture investment firms Sigma Partners, Ignition Partners, Frazier Technology Ventures, and former CEO Keith Krach was the largest individual shareholder. None of the original founders are major shareholders. The company went public on the Nasdaq on April 27, 2018.

Frequently Asked Questions About DocuSign

What is DocuSign's tone of voice?

DocuSign uses a efficient, trusted, modern tone of voice. Their communication is deal-closing, typically using command-style sentences in the command tense. Their tagline "Do business. Faster." exemplifies this voice.

What is DocuSign's brand message?

DocuSign's core message: Electronic signatures that accelerate business Their mission: To accelerate business and simplify life

What is DocuSign's slogan?

DocuSign's slogan is "Do business. Faster.". It carries their efficient, trusted, modern voice.

What is DocuSign's mission?

DocuSign's mission: To accelerate business and simplify life

What makes DocuSign's brand voice unique?

DocuSign stands out through their efficient, trusted, modern communication style. Their central brand tension, "Digital vs. Paper", shapes how they communicate across the Technology sector.

What language style does DocuSign use?

DocuSign uses deal-closing language, with imaginative messaging, in command-style sentences, using the command tense.