Sketch Tone of Voice — Professional & Focused

Tagline: "Design. Collaborate. Handoff."

Industry: Design Software

Sector: Technology

How Sketch Communicates

Sketch communicates with a professional, focused and mac voice using clean language. Their sentences are primarily commands in the imperative tense. Their messaging is literal. Their tagline, "Design. Collaborate. Handoff.", captures this voice. The central tension in Sketch's communication is mac vs. cross-platform, which shapes every message they craft. Their mission is to create a world where good design happens everywhere.

Tone Words

Sketch's brand voice is defined by the following tone words: Professional, Focused, Mac.

Communication Style

  • Language Style: Clean
  • Sentence Type: Command
  • Tense: Imperative
  • Expression: Literal

Sketch Brand Story

Sketch defined modern UI design tools and remains beloved by Mac designers.

Brand Message

The design platform for Mac teams

Brand Mission

To create a world where good design happens everywhere

Brand Positioning

Core Concept: Design Flow

Central Tension: Mac vs. Cross-Platform

Frequently Asked Questions About Sketch

What is Sketch's tone of voice?

Sketch uses a professional, focused, mac tone of voice. Their communication is clean, typically using command-style sentences in the imperative tense. Their tagline "Design. Collaborate. Handoff." exemplifies this voice.

How does Sketch communicate with customers?

Sketch defined modern UI design tools and remains beloved by Mac designers.

What is Sketch's brand message?

Sketch's core message is about The design platform for Mac teams. Their concept "Design Flow" drives their mission: To create a world where good design happens everywhere.

What makes Sketch's brand voice unique?

Sketch stands out through their professional, focused, mac communication style. Their central brand tension — "Mac vs. Cross-Platform" — shapes every message they craft in the Technology sector.

What language style does Sketch use?

Sketch uses clean language with literal messaging. Their sentences are typically command in structure, using the imperative tense.