InVision Tone of Voice — Collaborative & Prototyping

Tagline: "Design better. Together."

Industry: Design Software

Sector: Technology

How InVision Communicates

InVision communicates with a collaborative, prototyping and enterprise voice using professional language. Their sentences are primarily commands in the imperative tense. Their messaging is figurative. Their tagline, "Design better. Together.", captures this voice. The central tension in InVision's communication is individual vs. team, which shapes every message they craft. Their mission is to transform the way work is done.

Tone Words

InVision's brand voice is defined by the following tone words: Collaborative, Prototyping, Enterprise.

Communication Style

  • Language Style: Professional
  • Sentence Type: Command
  • Tense: Imperative
  • Expression: Figurative

InVision Brand Story

InVision pioneered prototyping and design collaboration at enterprise scale.

Brand Message

Digital product design platform for teams

Brand Mission

To transform the way work is done

Brand Positioning

Core Concept: Better Together

Central Tension: Individual vs. Team

Frequently Asked Questions About InVision

What is InVision's tone of voice?

InVision uses a collaborative, prototyping, enterprise tone of voice. Their communication is professional, typically using command-style sentences in the imperative tense. Their tagline "Design better. Together." exemplifies this voice.

How does InVision communicate with customers?

InVision pioneered prototyping and design collaboration at enterprise scale.

What is InVision's brand message?

InVision's core message is about Digital product design platform for teams. Their concept "Better Together" drives their mission: To transform the way work is done.

What makes InVision's brand voice unique?

InVision stands out through their collaborative, prototyping, enterprise communication style. Their central brand tension — "Individual vs. Team" — shapes every message they craft in the Technology sector.

What language style does InVision use?

InVision uses professional language with figurative messaging. Their sentences are typically command in structure, using the imperative tense.