InVision Tone of Voice — Collaborative & Prototyping

Tagline: "Design better. Together."

Industry: Design Software

Sector: Technology

How InVision Communicates

InVision pitches design as a shared, iterative team sport. "Design better. Together." ties prototyping and feedback tools to closer collaboration between designers and stakeholders — collaborative, enterprise, modern. The voice is prototyping-first and upbeat, selling the idea that better products come from designing them out loud, together.

Tone Words

InVision's brand voice is defined by the following tone words: Collaborative, Prototyping, Enterprise.

Communication Style

Language Style: Prototyping-first
Sentence Type: Command
Tense: Command
Expression: Imaginative

InVision Brand Story

InVision pioneered prototyping and design collaboration at enterprise scale.

Brand Message

Digital product design platform for teams

Brand Mission

To transform the way work is done

Brand Positioning

Core Concept: Better Together

Central Tension: Individual vs. Team

About InVision

Invision Community is a brand of forum software developed in 2002 and originally marketed as Invision Power Board. The current version of the software was written in PHP and uses MySQL for database storage. Invision Power Services (IPS) was created in 2002 by Charles Warner and Matt Mecham after they left Jarvis Entertainment Group, which had bought the forum software Ikonboard from Mecham. Their first product sold by IPS was the forum software Invision Power Board, which quickly gathered a community of former Ikonboard users. The software has been marketed for over twenty years and has been updated and changed over that timeframe.

Frequently Asked Questions About InVision

What is InVision's tone of voice?

InVision uses a collaborative, prototyping, enterprise tone of voice. Their communication is prototyping-first, typically using command-style sentences in the command tense. Their tagline "Design better. Together." exemplifies this voice.

What is InVision's brand message?

InVision's core message: Digital product design platform for teams Their mission: To transform the way work is done

What is InVision's slogan?

InVision's slogan is "Design better. Together.". It carries their collaborative, prototyping, enterprise voice.

What is InVision's mission?

InVision's mission: To transform the way work is done

What makes InVision's brand voice unique?

InVision stands out through their collaborative, prototyping, enterprise communication style. Their central brand tension, "Individual vs. Team", shapes how they communicate across the Technology sector.

What language style does InVision use?

InVision uses prototyping-first language, with imaginative messaging, in command-style sentences, using the command tense.