Obsidian Tone of Voice — Private & Powerful

Tagline: "A second brain, for you, forever"

Industry: Note-Taking

Sector: Technology

How Obsidian Communicates

Obsidian communicates with a private, powerful and personal voice using personal language. Their sentences are primarily statements in the present tense. Their messaging is figurative. Their tagline, "A second brain, for you, forever", captures this voice. The central tension in Obsidian's communication is local vs. cloud, which shapes every message they craft. Their mission is to help users develop long-lasting knowledge.

Tone Words

Obsidian's brand voice is defined by the following tone words: Private, Powerful, Personal.

Communication Style

Language Style: Personal
Sentence Type: Statement
Tense: Present
Expression: Figurative

Obsidian Brand Story

Obsidian is a private knowledge base with powerful linking capabilities.

Brand Message

Private, local-first knowledge management

Brand Mission

To help users develop long-lasting knowledge

Brand Positioning

Core Concept: Second Brain

Central Tension: Local vs. Cloud

About Obsidian

Obsidian Entertainment, Inc. is an American video game developer based in Irvine, California and part of Xbox Game Studios. It was founded in June 2003, shortly before the closure of Black Isle Studios, by ex-Black Isle employees Feargus Urquhart, Chris Avellone, Chris Parker, Darren Monahan, and Chris Jones. Although they have created original intellectual property, many of their games are sequels based on licensed properties. Early projects included Star Wars: Knights of the Old Republic II: The Sith Lords and Neverwinter Nights 2, both sequels to BioWare-developed games. The team then developed their first original game, Alpha Protocol, in 2010. Other notable works from Obsidian include Fallout: New Vegas, Dungeon Siege III, and South Park: The Stick of Truth, all of which are also licensed properties. Throughout the studio's history, many projects—including Futureblight, Dwarfs, Aliens: Crucible, and Stormlands—were canceled. Due to having so many projects canceled, the company entered a severe financial crisis in 2012. As a result, Obsidian decided to crowdfund their next game, Pillars of Eternity, a role-playing game played from an isometric perspective, which ultimately became...

Frequently Asked Questions About Obsidian

What is Obsidian's tone of voice?

Obsidian uses a private, powerful, personal tone of voice. Their communication is personal, typically using statement-style sentences in the present tense. Their tagline "A second brain, for you, forever" exemplifies this voice.

What is Obsidian's brand message?

Obsidian's core message: Private, local-first knowledge management Their mission: To help users develop long-lasting knowledge

What is Obsidian's slogan?

Obsidian's slogan is "A second brain, for you, forever". It carries their private, powerful, personal voice.

What is Obsidian's mission?

Obsidian's mission: To help users develop long-lasting knowledge

What makes Obsidian's brand voice unique?

Obsidian stands out through their private, powerful, personal communication style. Their central brand tension, "Local vs. Cloud", shapes how they communicate across the Technology sector.

What language style does Obsidian use?

Obsidian uses personal language, with figurative messaging, in statement-style sentences, using the present tense.