Plex Tone of Voice — Smart & Personal

Tagline: "Stream Smarter"

Industry: Media Server

Sector: Technology

How Plex Communicates

Plex ties streaming to organising all your own media in one place. "Stream Smarter" frames the platform around bringing your movies, shows, music, and photos into a single, tidy, personal library — smart, personal, organised. The voice is media-organizing and capable, selling the control of having your entire media collection neatly arranged and streamable anywhere.

Tone Words

Plex's brand voice is defined by the following tone words: Smart, Personal, Organized.

Communication Style

Language Style: Media-organizing
Sentence Type: Command
Tense: Command
Expression: Imaginative

Plex Brand Story

Plex organizes personal media and offers free streaming content.

Brand Message

Your media, organized and streaming anywhere

Brand Mission

To bring all your media together

Brand Positioning

Core Concept: Smart Streaming

Central Tension: Personal vs. Platform

About Plex

IBM Plex is an open source typeface superfamily conceptually designed and developed by Mike Abbink at IBM in collaboration with Bold Monday to reflect the design principles of IBM and to be used for all brand material across the company internationally. Plex replaces Helvetica as the IBM corporate typeface after more than fifty years in 2017, freeing the company from extensive license payments in the process. Version 1.0 of the font family had four typefaces, each with eight weights (Thin, Extra Light, Light, Regular, Text, Medium, Semi-bold, Bold) and true italics to complement them. IBM Plex Sans – A grotesque sans-serif typeface with a design that was inspired by Franklin Gothic. Other sans-serif classifications were rejected on the basis of being too soft (humanist), inefficient (geometric) and overly perfected (neo-grotesque). Some of Franklin Gothic's features such as the angled terminals, a double-storey g and a horizontal line at the baseline of the 1 are used in IBM Plex Sans. On 7 April 2019, IBM Plex Sans Variable, a variable counterpart to IBM Plex Sans was released. IBM Plex Sans Condensed – A condensed variant of IBM Plex Sans. IBM Plex Mono – A monospaced typeface based...

Frequently Asked Questions About Plex

What is Plex's tone of voice?

Plex uses a smart, personal, organized tone of voice. Their communication is media-organizing, typically using command-style sentences in the command tense. Their tagline "Stream Smarter" exemplifies this voice.

What is Plex's brand message?

Plex's core message: Your media, organized and streaming anywhere Their mission: To bring all your media together

What is Plex's slogan?

Plex's slogan is "Stream Smarter". It carries their smart, personal, organized voice.

What is Plex's mission?

Plex's mission: To bring all your media together

What makes Plex's brand voice unique?

Plex stands out through their smart, personal, organized communication style. Their central brand tension, "Personal vs. Platform", shapes how they communicate across the Technology sector.

What language style does Plex use?

Plex uses media-organizing language, with imaginative messaging, in command-style sentences, using the command tense.